Creative's guide to starting a business how to turn your talent into a career
Kelsall, Harriet
Creative's guide to starting a business how to turn your talent into a career - London Robinson 2018 - xiii,210p.
Contents
Foreword by Shima Barakat ix
Preface xiii
1.Can anyone start a business? 1
2.When is the best time to start a business? 16
3. Defining success 26
4. Creating your product idea 41
5. Identifying your market 56
6. Reaching your customers 64
7. Researching your competition 90
8. Pricing 97
9. Money 112
10. Testing your market 122
11.Marketing your business 126
12. Creating a business plan 142
13. Business advice 149
14. Persevering 160
15. Changing direction 168
16. Dealing with success 174
Contributor Biographies 186
Index 201
9781472141095
745.20285 / KEL
Creative's guide to starting a business how to turn your talent into a career - London Robinson 2018 - xiii,210p.
Contents
Foreword by Shima Barakat ix
Preface xiii
1.Can anyone start a business? 1
2.When is the best time to start a business? 16
3. Defining success 26
4. Creating your product idea 41
5. Identifying your market 56
6. Reaching your customers 64
7. Researching your competition 90
8. Pricing 97
9. Money 112
10. Testing your market 122
11.Marketing your business 126
12. Creating a business plan 142
13. Business advice 149
14. Persevering 160
15. Changing direction 168
16. Dealing with success 174
Contributor Biographies 186
Index 201
9781472141095
745.20285 / KEL