Graphic design thinking beyond brainstorming

By:

Lupton, Ellen Ed

Series: Design Briefs series Ed. by Ellen LuptonPublication details: New York Princeton Architectural Press 2011Description: 184pISBN:

9781568989792

DDC classification:

741.6108 LUP

Contents:

Contents Introduction 4 The Design Process 6 01 How to Define Problems 14 Brainstorming 16 Mind Mapping 22 Interviewing 26 Focus Groups 30 Visual Research 38 Brand Matrix 42 Brand Books 46 Site Research 50 Creative Brief 56 02 How to Get Ideas 60 Visual Brain Dumping 62 Forced Connections 68 Action Verbs 74 Everything from Everywhere 78 Rhetorical Figures 82 Icon, Index, Symbol 88 Collaboration 92 Co-design 96 Visual Diary 100 Lost in Translation 104 Concept Presentations 108 03 How to Create Form 112 Sprinting 114 Alternative Grids 120 Kit of Parts 126 Brand Languages 132 Mock-Ups 136 Physical Thinking 140 Take the Matter Outside 144 Unconventional Tools 148 Regurgitation 156 Reconstruction 160 How Designers Think 166 How Do You Get in the Mood? 167 How Do You Create Form? 170 How Do You Edit? 176 Index 183

List(s) this item appears in: Display of New Collection of Design Books - 2024

Tags from this library:

Design Thinking (1) ,
Graphic design (1)

Average rating: 5.0 (1 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library General	Faculty of Design	741.6108 LUP	Available		025598

Total holds: 0

Contents
Introduction 4
The Design Process 6
01 How to Define Problems 14
Brainstorming 16
Mind Mapping 22
Interviewing 26
Focus Groups 30
Visual Research 38
Brand Matrix 42
Brand Books 46
Site Research 50
Creative Brief 56
02 How to Get Ideas 60
Visual Brain Dumping 62
Forced Connections 68
Action Verbs 74
Everything from Everywhere 78
Rhetorical Figures 82
Icon, Index, Symbol 88
Collaboration 92
Co-design 96
Visual Diary 100
Lost in Translation 104
Concept Presentations 108
03 How to Create Form 112
Sprinting 114
Alternative Grids 120
Kit of Parts 126
Brand Languages 132
Mock-Ups 136
Physical Thinking 140
Take the Matter Outside 144
Unconventional Tools 148
Regurgitation 156
Reconstruction 160
How Designers Think 166
How Do You Get in the Mood? 167
How Do You Create Form? 170
How Do You Edit? 176
Index 183

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