Graphic design thinking beyond brainstorming
Lupton, Ellen Ed.
Graphic design thinking beyond brainstorming - New York Princeton Architectural Press 2011 - 184p. - Design Briefs series Ed. by Ellen Lupton .
Contents
Introduction 4
The Design Process 6
01 How to Define Problems 14
Brainstorming 16
Mind Mapping 22
Interviewing 26
Focus Groups 30
Visual Research 38
Brand Matrix 42
Brand Books 46
Site Research 50
Creative Brief 56
02 How to Get Ideas 60
Visual Brain Dumping 62
Forced Connections 68
Action Verbs 74
Everything from Everywhere 78
Rhetorical Figures 82
Icon, Index, Symbol 88
Collaboration 92
Co-design 96
Visual Diary 100
Lost in Translation 104
Concept Presentations 108
03 How to Create Form 112
Sprinting 114
Alternative Grids 120
Kit of Parts 126
Brand Languages 132
Mock-Ups 136
Physical Thinking 140
Take the Matter Outside 144
Unconventional Tools 148
Regurgitation 156
Reconstruction 160
How Designers Think 166
How Do You Get in the Mood? 167
How Do You Create Form? 170
How Do You Edit? 176
Index 183
9781568989792
741.6108 / LUP
Graphic design thinking beyond brainstorming - New York Princeton Architectural Press 2011 - 184p. - Design Briefs series Ed. by Ellen Lupton .
Contents
Introduction 4
The Design Process 6
01 How to Define Problems 14
Brainstorming 16
Mind Mapping 22
Interviewing 26
Focus Groups 30
Visual Research 38
Brand Matrix 42
Brand Books 46
Site Research 50
Creative Brief 56
02 How to Get Ideas 60
Visual Brain Dumping 62
Forced Connections 68
Action Verbs 74
Everything from Everywhere 78
Rhetorical Figures 82
Icon, Index, Symbol 88
Collaboration 92
Co-design 96
Visual Diary 100
Lost in Translation 104
Concept Presentations 108
03 How to Create Form 112
Sprinting 114
Alternative Grids 120
Kit of Parts 126
Brand Languages 132
Mock-Ups 136
Physical Thinking 140
Take the Matter Outside 144
Unconventional Tools 148
Regurgitation 156
Reconstruction 160
How Designers Think 166
How Do You Get in the Mood? 167
How Do You Create Form? 170
How Do You Edit? 176
Index 183
9781568989792
741.6108 / LUP