Contents
Styling Life 27
Acknowledgements 32
The Gay Science (What is Life?) 35
Introduction by Sanford Kwinter
Getting Engaged : The Global Image Economy 39
Essay
An Incomplete Manifesto for Growth 88
Manifesto
Zone
Model City 96
Zone 1 l 2, 1985
The Spelling of Mr. Kwinter's Proper Name 108
Shelf Life 110
Zone Books, 1986-present
Chris Marker's Favorite Photos 138
Transformation Loop 143
Diagram
Corpus 166
Fragments for a History of the Human Body, Zone 3 I 4 I 5, 1989
Educating Olivia 174
Staying Alive 176
Incorporations, Zone 6, 1992
Imprint 206
Swerve Editions, 1991-present
Zone Life 212
Zone ephemera, 1985-2000
Identity
A Studio is Not a Tree 221
Essay
Notes 226
Life Expectancy 229
Essay on identity
100 Logos, 1000 Colors 242
Netherlands Architecture Institute, Rotterdam, 1993
Necrophilia and Extrapolation 254
Andy Warhol Museum, Pittsburgh, 1994
Seeking Fred's Approval 258
Spectacle or Forum 260
Art Gallery of Ontario, Toronto, 1996
Audition 262
Universal Studios, Los Angeles, 1996
Inventing a Voice 266
Indigo Books, Toronto, 1997
Soft "0" 272
Virtual Office of Integrated Design, San Francisco, 1998
Figure and Ground 274
Rice University School of Architecture, Houston, 1998
The United States of Switzerland 284
Turning Solids to Fluids 290
Faculty of Architecture, Landscape & Design, University of Toronto, 1999
Waltzing with Frank 296
Walt Disney Concert Hall, Los Angeles, 1991
Go-Go 306
Gagosian Gallery, 2000 ·
Can We Envision 310
Notes 317
Twelve Strategies 318
Essay on collaboration
Research
Meeting Mr. Johnson 330
S,M,L,XL 332
O.M.A., Rem Koolhaas, The Monacelli Press, New York, 1996
Don't be Fooled 342
The Culture of Energy 344
Elektrizitatswerk
Minden-Ravensburg (EMR),
Bad Oenhausen, Germany, 1994
Pop Culture 354
Schmidt Coca-Cola Museum,
Elizabethtown, Kentucky, 1998
Riverlab 368
National Museum of the Mississippi
River, New Orleans, 1999
Tree City 384
Proposal for Downsview Park,
Toronto, 2000
Storage and Retrieval 412
Seattle Public Library,
Seattle, 2000
Record and Playback: text, image, movement, sound, object, life 422
Notes on recording technologies from Gutenberg to Dolly
Meeting John Cage 424
Reading
Reading : Shaping Time 431
Essay on typography
Sameness and Difference 446
Getty Research Institute, Los Angeles, from 1990
A Woman of a Certain Age 460
Frank Gehry: New Bentwood Furniture Designs 462
The Montreal Museum of Decorative Arts, 1992
Robin Collyer: Idioms of Resistance 464
Art Gallery of Ontario, Toronto,
1993
The Michael Snow Project 466
Art Gallery of Ontario and The Power Plant, Toronto, 1994
Douglas Gordon 468
Kunstverein Hannover, Germany, 1998
through a looking glass 476
Gagosian Gallery, New York, 1999
Chasing Napoleon: Forensic Portraits 480
Tony Scherman, Cameron and Hollis, Toronto, 1999
Perfection, Way, Origin 484
Terry Winters, ULA&E, New York, 1999
Dan Flavin: The Architecture of Light 488
Deutsche Guggenheim Berlin, 1999
ReMembering the Body 490
Hatje Cantz Verlag, Ostfildern-Ruit, Germany, 2000
Growth as an Event 497
Essay
The Life and Times of Osunkemi 509
Extras
Space Age 512
Pop in Orbit, Design Exchange, Toronto, 1995
Genextrapolation™ 520
The New York Times Magazine, 1996
Love Connection 522
How to Get Ahead of Advertising 524
The Power Ten campaign, Toronto, 1996
Pearl River Delta 526
Insert in Oocumenta X: The Book, 1997
An Immodest Proposal 534
21A, New York, 1999
Questionnaire 538
Bruce Mau Design Job Quiz, 1999
Art Life
Speaker Swinging 542
A collaboration with Gordon Monahan, 1988
Every Day was Different 550
Remote 552
A collaboration with Meg Stuart, 1996
The Dance of the Difficult Image 559
Book Machine 562
Laboratorium, Antwerp Museum of Photography, 1999
Killing: A Body of Knowledge 572
Love for Sale 574
Installation at Sir John Soane's Museum, London, 1999
What Will Be.com of US? 577
Conclusion
Studio Timeline 582
Studio Chronology 584
Biography: Bruce Mau 585
Selected Bibliography 587
Index 592
Bruce Mau : Designer or Not? 577
Afterword by Michel Feher
Coda
STRESS 602
Multimedia installation, Wiener Festwochen, Vienna, 2000