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Thinking in type : the practical Philosophy of Typography

By: Publication details: Allworth press New York 2005Description: viii,215pISBN:
  • 9781581153842
Subject(s): DDC classification:
  • 686.221 WHI
Contents:
Contents Preface vi Introduction 1 Sect 1 Type and design Chap 1 What is type and where is it found? 9 Chap 2 The language of type 25 Chap 3 Space and type 57 Chap 4 Typographic unity: similarities and contrasts 77 Sect 2 What readers want Chap 5 What makes readers respond 91 Chap 6 Type and iden tity 99 Chap 7 Fresh vs familiar 109 Sec 3 Creativity Chap 8 Evolving a treatment from existing characteristics 119 Chap 9 Readability, then legibility 131 Chap 10 Type and imagery 139 Sect 4 Typography timeline Chap II The evolution of typography 151 Chap 12 1914-1945 177 Chap 13 1946-1982 185 Chap 14 1983 onward 193 Appendix: Twenty-six letters evolve 199 Glossary 201 Bibliography 209 Index 211 Colophon and Credits 215
List(s) this item appears in: Display of New Collection of Design Books
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library Faculty of Design 686.221 WHI Available 023523
Total holds: 0

Contents
Preface vi
Introduction 1
Sect 1 Type and design
Chap 1 What is type and where is it found? 9
Chap 2 The language of type 25
Chap 3 Space and type 57
Chap 4 Typographic unity: similarities and contrasts 77
Sect 2 What readers want
Chap 5 What makes readers respond 91
Chap 6 Type and iden tity 99
Chap 7 Fresh vs familiar 109
Sec 3 Creativity
Chap 8 Evolving a treatment from existing characteristics 119
Chap 9 Readability, then legibility 131
Chap 10 Type and imagery 139
Sect 4 Typography timeline
Chap II The evolution of typography 151
Chap 12 1914-1945 177
Chap 13 1946-1982 185
Chap 14 1983 onward 193
Appendix: Twenty-six letters evolve 199
Glossary 201
Bibliography 209
Index 211
Colophon and Credits 215


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