Thinking in type : the practical Philosophy of Typography
White, Alex W.
Thinking in type : the practical Philosophy of Typography - New York Allworth press 2005 - viii,215p.
Contents
Preface vi
Introduction 1
Sect 1 Type and design
Chap 1 What is type and where is it found? 9
Chap 2 The language of type 25
Chap 3 Space and type 57
Chap 4 Typographic unity: similarities and contrasts 77
Sect 2 What readers want
Chap 5 What makes readers respond 91
Chap 6 Type and iden tity 99
Chap 7 Fresh vs familiar 109
Sec 3 Creativity
Chap 8 Evolving a treatment from existing characteristics 119
Chap 9 Readability, then legibility 131
Chap 10 Type and imagery 139
Sect 4 Typography timeline
Chap II The evolution of typography 151
Chap 12 1914-1945 177
Chap 13 1946-1982 185
Chap 14 1983 onward 193
Appendix: Twenty-six letters evolve 199
Glossary 201
Bibliography 209
Index 211
Colophon and Credits 215
9781581153842
Graphic design (Typography)
Type and type-founding
686.221 / WHI
Thinking in type : the practical Philosophy of Typography - New York Allworth press 2005 - viii,215p.
Contents
Preface vi
Introduction 1
Sect 1 Type and design
Chap 1 What is type and where is it found? 9
Chap 2 The language of type 25
Chap 3 Space and type 57
Chap 4 Typographic unity: similarities and contrasts 77
Sect 2 What readers want
Chap 5 What makes readers respond 91
Chap 6 Type and iden tity 99
Chap 7 Fresh vs familiar 109
Sec 3 Creativity
Chap 8 Evolving a treatment from existing characteristics 119
Chap 9 Readability, then legibility 131
Chap 10 Type and imagery 139
Sect 4 Typography timeline
Chap II The evolution of typography 151
Chap 12 1914-1945 177
Chap 13 1946-1982 185
Chap 14 1983 onward 193
Appendix: Twenty-six letters evolve 199
Glossary 201
Bibliography 209
Index 211
Colophon and Credits 215
9781581153842
Graphic design (Typography)
Type and type-founding
686.221 / WHI