Encyclopaedia of brand management Vol.3

By:

Sethi, Sumit

Contributor(s):

Satsangi, Alok

Material type: Text

TextPublication details: New Delhi Anmol Pubs. Pvt. Ltd. 2009Description: v,303pDDC classification:

E-658.827 SET

Contents:

CONTENTS Prefacevii 1 Advertising and Branding 1 2 Brand as Strategic Devices 46 3 Brand Evaluation and Planning 64 4 Online Branding 130 5 Business to Business Branding 144 6 Mass Merchandising/Traditional Retailing 155 Index 300

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