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Encyclopaedia of brand management Vol.3

Sethi, Sumit

Encyclopaedia of brand management Vol.3 - New Delhi Anmol Pubs. Pvt. Ltd. 2009 - v,303p.

CONTENTS Prefacevii 1 Advertising and Branding 1 2 Brand as Strategic Devices 46 3 Brand Evaluation and Planning 64 4 Online Branding 130 5 Business to Business Branding 144 6 Mass Merchandising/Traditional Retailing 155 Index 300

Dewey Class. No.: E-658.827 / SET

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