CONTENTS
Foreword vi
Preface vii
Acknowledgments ix
Editor's Note xi
1851-1875
1852: Henry Cole, "On the International Results of the Exhibition of 1851" 3
1852: Horatio Greenough, "The Law of Adaptation" 11
1853: John Ruskin, "The Nature of Gothic" 14
1856: Owen Jones, Grammar of Ornament 19
1867: Karl Marx, "The Capitalist Character of Manufacture" 22
1868: Charles Eastlake, Hints on Household Taste 25
1873: Christopher Dresser, Principles of Decorative Design 28
1876-1900
1877: William Morris, "The Lesser Arts" 35
1882: Lewis Foreman Day, "To Ladies and Amateurs" 40
1893: Candace Wheeler, "Decorative and Applied Art" 44
1897: Henry van de Velde, "A Chapter on the Design and Construction of Modern Furniture" 47
1899: Thorstein Veblen, "Pecuniary Canons of Taste" 49
1901-1925
1901: Frank Lloyd Wright, "The Art and Craft of the Machine" 55
1905: Josef Hoffmann and Koloman Moser, "The Work-Program of the Wiener Werkstatte" 61
1908: C. R. Ashbee, Craftsmanship in Competitive Industry 64
1909: Filippo Tommaso Marinetti, "The Foundation and Manifesto of Futurism" 70
1910: Adolf Loos, "Ornament and Crime" 74
1911: Hermann Muthesius, "Aims of the Werkbund" 82
1911: Frederick Winslow Taylor, The Principles of Scientific Management 84
1914: Hermann Muthesius and Henry van de Velde, Statements from the Werkbund Conference of 1914 88
1919: Christine Frederick, "The Labor-Saving Kitchen" 92
1919: Walter Gropius, "Program of the Staatliche Bauhaus in Weimar" 97
1922: Theo van Doesburg, "The Will to Style" 101
1922: Alexander Rodchenko and Varvara Stepanova, "Program of the First Working Group of Constructivists" 104
1923: Le Corbusier, "Eyes Which Do Not See: Automobiles" 106
1925: Helen Appleton Read, "The Exposition in Paris" 113
1926-1950
1928: Henry Ford, "Machinery, The New Messiah" 121
1930: Fortune, "Color in Industry" 123
1930: Sigmund Freud, Civilization and Its Discontents 125
1932: Earnest Elmo Calkins, "What Consumer Engineering Really Is" 129
1934: Alfred H. Barr, Jr. and Philip Johnson, Machine Art 132
1934: Norman Bel Geddes, "Streamlining" 135
1935: Marcy Babbitt, "As a Woman Sees Design: An Interview with Belle Kogan" 137
1936: Fortune, "What Man Has Joined Together..." 140
1940: Harold Van Doren, "The Designer's Place in Industry" 142
1941: Eliot Noyes, Organic Design in Home Furnishings 144
1950: Edgar Kaufmann, Jr., What is Modern Design? 146
1951-1975
1951: Raymond Loewy, "The MAYA Stage" 155
1953: Dwight D. Eisenhower, "Peaceful Uses of Atomic Energy" 159
1955: Henry Dreyfuss, "Joe and Josephine" 162
1958: Program of the Hochschule fur Gestaltung, Ulm 169
1959: Richard Nixon and Nikita Khrushchev, "The Kitchen Debate" 172
1963: Ann Ferebee, "Is Industrial Design Color Blind?" 175
1964: Edward Carpenter, "Statement: The Designing Women" 177
1965: Ralph Nader, Unsafe at Any Speed 181
1966: Robert Venturi, Complexity and Contradiction in Architecture 184
1969: R. Buckminster Fuller, Operating Manual for Spaceship Earth 186
1971: Victor Papanek, Design for the Real World 188
1973: Richard Nixon, "Address to the Nation About Policies To Deal With the Energy Shortages" 191
1976-2000
1976: Alexander Kira, "Historical Aspects of Personal Hygiene Facilities" 199
1984: Klaus Krippendorff and Reinhart Butter, "Product Semantics: Exploring the Symbolic Qualities of Form" 201
1984: Barbara Radice, "Memphis and Fashion" 204
1984: Dieter Rams, "Omit the Unimportant" 208
1985: The Japan Management Association, "Just-In-Time at Toyota" 211
1988: C. Thomas Mitchell, "The Product As Illusion" 214
1990: Americans With Disabilities Act (U.S. Public Law 101-336) 215
1991: Kenichi Ohmae, "Global Products" 217
1992: David H. Rice, "What Color Is Design?" 220
1996: Charles Jencks, "The Post-Modern Information World and the Rise of the Cognitariat" 223
1998: Kenji Ekuan, "Japanese Aesthetics" 227
1999: Hartmut Esslinger, "Frog Stands For..." 229
1999: Donald Norman, "Time for a Change: Design in the Post-Disciplinary Era" 230
Index 233