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CONTENTS<br/>Foreword vi<br/>Preface vii<br/>Acknowledgments ix<br/>Editor's Note xi<br/>1851-1875 <br/>1852: Henry Cole, "On the International Results of the Exhibition of 1851" 3<br/>1852: Horatio Greenough, "The Law of Adaptation" 11<br/>1853: John Ruskin, "The Nature of Gothic" 14<br/>1856: Owen Jones, Grammar of Ornament 19<br/>1867: Karl Marx, "The Capitalist Character of Manufacture" 22<br/>1868: Charles Eastlake, Hints on Household Taste 25<br/>1873: Christopher Dresser, Principles of Decorative Design 28<br/>1876-1900 <br/>1877: William Morris, "The Lesser Arts" 35<br/>1882: Lewis Foreman Day, "To Ladies and Amateurs" 40<br/>1893: Candace Wheeler, "Decorative and Applied Art" 44<br/>1897: Henry van de Velde, "A Chapter on the Design and Construction of Modern Furniture" 47<br/>1899: Thorstein Veblen, "Pecuniary Canons of Taste" 49<br/>1901-1925 <br/>1901: Frank Lloyd Wright, "The Art and Craft of the Machine" 55<br/>1905: Josef Hoffmann and Koloman Moser, "The Work-Program of the Wiener Werkstatte" 61<br/>1908: C. R. Ashbee, Craftsmanship in Competitive Industry 64<br/>1909: Filippo Tommaso Marinetti, "The Foundation and Manifesto of Futurism" 70<br/>1910: Adolf Loos, "Ornament and Crime" 74<br/>1911: Hermann Muthesius, "Aims of the Werkbund" 82<br/>1911: Frederick Winslow Taylor, The Principles of Scientific Management 84<br/>1914: Hermann Muthesius and Henry van de Velde, Statements from the Werkbund Conference of 1914 88<br/>1919: Christine Frederick, "The Labor-Saving Kitchen" 92<br/>1919: Walter Gropius, "Program of the Staatliche Bauhaus in Weimar" 97<br/>1922: Theo van Doesburg, "The Will to Style" 101<br/>1922: Alexander Rodchenko and Varvara Stepanova, "Program of the First Working Group of Constructivists" 104<br/>1923: Le Corbusier, "Eyes Which Do Not See: Automobiles" 106<br/>1925: Helen Appleton Read, "The Exposition in Paris" 113<br/>1926-1950 <br/>1928: Henry Ford, "Machinery, The New Messiah" 121<br/>1930: Fortune, "Color in Industry" 123<br/>1930: Sigmund Freud, Civilization and Its Discontents 125<br/>1932: Earnest Elmo Calkins, "What Consumer Engineering Really Is" 129<br/>1934: Alfred H. Barr, Jr. and Philip Johnson, Machine Art 132<br/>1934: Norman Bel Geddes, "Streamlining" 135<br/>1935: Marcy Babbitt, "As a Woman Sees Design: An Interview with Belle Kogan" 137<br/>1936: Fortune, "What Man Has Joined Together..." 140<br/>1940: Harold Van Doren, "The Designer's Place in Industry" 142<br/>1941: Eliot Noyes, Organic Design in Home Furnishings 144<br/>1950: Edgar Kaufmann, Jr., What is Modern Design? 146<br/>1951-1975 <br/>1951: Raymond Loewy, "The MAYA Stage" 155<br/>1953: Dwight D. Eisenhower, "Peaceful Uses of Atomic Energy" 159<br/>1955: Henry Dreyfuss, "Joe and Josephine" 162<br/>1958: Program of the Hochschule fur Gestaltung, Ulm 169<br/>1959: Richard Nixon and Nikita Khrushchev, "The Kitchen Debate" 172<br/>1963: Ann Ferebee, "Is Industrial Design Color Blind?" 175<br/>1964: Edward Carpenter, "Statement: The Designing Women" 177<br/>1965: Ralph Nader, Unsafe at Any Speed 181<br/>1966: Robert Venturi, Complexity and Contradiction in Architecture 184<br/>1969: R. Buckminster Fuller, Operating Manual for Spaceship Earth 186<br/>1971: Victor Papanek, Design for the Real World 188<br/>1973: Richard Nixon, "Address to the Nation About Policies To Deal With the Energy Shortages" 191<br/>1976-2000 <br/>1976: Alexander Kira, "Historical Aspects of Personal Hygiene Facilities" 199<br/>1984: Klaus Krippendorff and Reinhart Butter, "Product Semantics: Exploring the Symbolic Qualities of Form" 201<br/>1984: Barbara Radice, "Memphis and Fashion" 204<br/>1984: Dieter Rams, "Omit the Unimportant" 208<br/>1985: The Japan Management Association, "Just-In-Time at Toyota" 211<br/>1988: C. Thomas Mitchell, "The Product As Illusion" 214<br/>1990: Americans With Disabilities Act (U.S. Public Law 101-336) 215<br/>1991: Kenichi Ohmae, "Global Products" 217<br/>1992: David H. Rice, "What Color Is Design?" 220<br/>1996: Charles Jencks, "The Post-Modern Information World and the Rise of the Cognitariat" 223<br/>1998: Kenji Ekuan, "Japanese Aesthetics" 227<br/>1999: Hartmut Esslinger, "Frog Stands For..." 229<br/>1999: Donald Norman, "Time for a Change: Design in the Post-Disciplinary Era" 230<br/>Index 233<br/> |
