How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

By:

Bierut, Michael

Publication details: Landon Thames and Hudson 2015Description: 320pISBN:

9780500518267

Subject(s):

DDC classification:

741.6 BIE

Contents:

Contents How to be a graphic designer in the middle of nowhere : an introduction 10 How to think with your hands : four decades of notebooks 16 How to destroy the world with graphic design : American Institute of Graphic Arts 36 How to have an idea : The International Design Center, New York 40 How to transcend style : American Center for Design 42 How to create identity without a logo : Brooklyn Academy of Music 44 How to invent a town that was always there : Celebration, Florida 52 How to work for free : Parallax Theater 60 How to raise a billion dollars : Princeton University 66 How to win a close game : New York Jets 70 How to be good : The Good Diner 80 How to run a marathon : the Architectural League of New York 86 How to avoid the obvious : Minnesota Children's Museum 100 How to avoid doomsday : Bulletin of the Atomic Scientists 106 How to be fashionably timeless : Saks Fifth Avenue 112 How to cross cultures : New York University Abu Dhabi 124 How to behave in church : the Cathedral Church of St.John the Divine 130 How to disorient an architect : Yale University School of Architecture 138 How to put a big sign on a glass building without blocking the view : the New York Times Building 154 How to make a museum mad : Museum of Arts and Design 164 How to judge a book : covers and jackets 172 How to make a mark : logotypes and symbols 178 How to squash a vote : the voting booth project 190 How to travel through time : Lever House 192 How to pack for a long flight : United Airlines 196 How to have fun with a brown cardboard box : Nuts.com 204 How to shut up and listen : New World Symphony 210 How to top the charts : Billboard 216 How to convince people : Ted 224 How to get where you want to be : New York City Department of Transportation 234 How to investigate a murder : a wilderness of error 246 How to be who you are : Mohawk Fine Papers 252 How to get the passion back : American Institute of Architects 258 How to make news : Charlie Rose 266 How to set a table : The restaurants of Bobby Flay 274 How to survive on an island : Governors Island 282 How to design two dozen logos at once : MIT Media Lab 292 How to save the world with graphic design : the Robin Hood Foundation's library initiative 306 Acknowledgments 318 Image credits 320

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Average rating: 3.5 (2 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library General	BK	741.6 BIE	Checked out to Shriyal Shah (ADMSS)	31/08/2023	018135

Total holds: 0

Contents
How to be a graphic designer in the middle of nowhere : an introduction 10
How to think with your hands : four decades of notebooks 16
How to destroy the world with graphic design : American Institute of Graphic Arts 36
How to have an idea : The International Design Center, New York 40
How to transcend style : American Center for Design 42
How to create identity without a logo : Brooklyn Academy of Music 44
How to invent a town that was always there : Celebration, Florida 52
How to work for free : Parallax Theater 60
How to raise a billion dollars : Princeton University 66
How to win a close game : New York Jets 70
How to be good : The Good Diner 80
How to run a marathon : the Architectural League of New York 86
How to avoid the obvious : Minnesota Children's Museum 100
How to avoid doomsday : Bulletin of the Atomic Scientists 106
How to be fashionably timeless : Saks Fifth Avenue 112
How to cross cultures : New York University Abu Dhabi 124
How to behave in church : the Cathedral Church of St.John the Divine 130
How to disorient an architect : Yale University School of Architecture 138
How to put a big sign on a glass building without blocking the view : the New York Times Building 154
How to make a museum mad : Museum of Arts and Design 164
How to judge a book : covers and jackets 172
How to make a mark : logotypes and symbols 178
How to squash a vote : the voting booth project 190
How to travel through time : Lever House 192
How to pack for a long flight : United Airlines 196
How to have fun with a brown cardboard box : Nuts.com 204
How to shut up and listen : New World Symphony 210
How to top the charts : Billboard 216
How to convince people : Ted 224
How to get where you want to be : New York City Department of Transportation 234
How to investigate a murder : a wilderness of error 246
How to be who you are : Mohawk Fine Papers 252
How to get the passion back : American Institute of Architects 258
How to make news : Charlie Rose 266
How to set a table : The restaurants of Bobby Flay 274
How to survive on an island : Governors Island 282
How to design two dozen logos at once : MIT Media Lab 292
How to save the world with graphic design : the Robin Hood Foundation's library initiative 306
Acknowledgments 318
Image credits 320

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