How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Bierut, Michael
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world - Landon Thames and Hudson 2015 - 320p.
Contents
How to be a graphic designer in the middle of nowhere : an introduction 10
How to think with your hands : four decades of notebooks 16
How to destroy the world with graphic design : American Institute of Graphic Arts 36
How to have an idea : The International Design Center, New York 40
How to transcend style : American Center for Design 42
How to create identity without a logo : Brooklyn Academy of Music 44
How to invent a town that was always there : Celebration, Florida 52
How to work for free : Parallax Theater 60
How to raise a billion dollars : Princeton University 66
How to win a close game : New York Jets 70
How to be good : The Good Diner 80
How to run a marathon : the Architectural League of New York 86
How to avoid the obvious : Minnesota Children's Museum 100
How to avoid doomsday : Bulletin of the Atomic Scientists 106
How to be fashionably timeless : Saks Fifth Avenue 112
How to cross cultures : New York University Abu Dhabi 124
How to behave in church : the Cathedral Church of St.John the Divine 130
How to disorient an architect : Yale University School of Architecture 138
How to put a big sign on a glass building without blocking the view : the New York Times Building 154
How to make a museum mad : Museum of Arts and Design 164
How to judge a book : covers and jackets 172
How to make a mark : logotypes and symbols 178
How to squash a vote : the voting booth project 190
How to travel through time : Lever House 192
How to pack for a long flight : United Airlines 196
How to have fun with a brown cardboard box : Nuts.com 204
How to shut up and listen : New World Symphony 210
How to top the charts : Billboard 216
How to convince people : Ted 224
How to get where you want to be : New York City Department of Transportation 234
How to investigate a murder : a wilderness of error 246
How to be who you are : Mohawk Fine Papers 252
How to get the passion back : American Institute of Architects 258
How to make news : Charlie Rose 266
How to set a table : The restaurants of Bobby Flay 274
How to survive on an island : Governors Island 282
How to design two dozen logos at once : MIT Media Lab 292
How to save the world with graphic design : the Robin Hood Foundation's library initiative 306
Acknowledgments 318
Image credits 320
9780500518267
741.6 / BIE
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world - Landon Thames and Hudson 2015 - 320p.
Contents
How to be a graphic designer in the middle of nowhere : an introduction 10
How to think with your hands : four decades of notebooks 16
How to destroy the world with graphic design : American Institute of Graphic Arts 36
How to have an idea : The International Design Center, New York 40
How to transcend style : American Center for Design 42
How to create identity without a logo : Brooklyn Academy of Music 44
How to invent a town that was always there : Celebration, Florida 52
How to work for free : Parallax Theater 60
How to raise a billion dollars : Princeton University 66
How to win a close game : New York Jets 70
How to be good : The Good Diner 80
How to run a marathon : the Architectural League of New York 86
How to avoid the obvious : Minnesota Children's Museum 100
How to avoid doomsday : Bulletin of the Atomic Scientists 106
How to be fashionably timeless : Saks Fifth Avenue 112
How to cross cultures : New York University Abu Dhabi 124
How to behave in church : the Cathedral Church of St.John the Divine 130
How to disorient an architect : Yale University School of Architecture 138
How to put a big sign on a glass building without blocking the view : the New York Times Building 154
How to make a museum mad : Museum of Arts and Design 164
How to judge a book : covers and jackets 172
How to make a mark : logotypes and symbols 178
How to squash a vote : the voting booth project 190
How to travel through time : Lever House 192
How to pack for a long flight : United Airlines 196
How to have fun with a brown cardboard box : Nuts.com 204
How to shut up and listen : New World Symphony 210
How to top the charts : Billboard 216
How to convince people : Ted 224
How to get where you want to be : New York City Department of Transportation 234
How to investigate a murder : a wilderness of error 246
How to be who you are : Mohawk Fine Papers 252
How to get the passion back : American Institute of Architects 258
How to make news : Charlie Rose 266
How to set a table : The restaurants of Bobby Flay 274
How to survive on an island : Governors Island 282
How to design two dozen logos at once : MIT Media Lab 292
How to save the world with graphic design : the Robin Hood Foundation's library initiative 306
Acknowledgments 318
Image credits 320
9780500518267
741.6 / BIE