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Research methods for business students

By: Publication details: Pearson Education 2011 New DelhiEdition: Ed.5Description: xxxi,2-614pISBN:
  • 9788131761045
Subject(s):
DDC classification:
  • 001.42 SAU
Contents:
CONTENTS How to use this book xvii Guided tour xxii Preface xxv Contributors xxvii Publisher's acknowledgements xxix The nature of business and management research and structure of this book 2 Formulating and clarifying the research topic 20 Critically reviewing the literature 58 Understanding research philosophies and approaches 106 Formulating the research design 136 Negotiating access and research ethics 168 Selecting samples 210 Using secondary data 256 Collecting primary data through observation 288 Collecting primary data using semi-structured, in-depth and group interviews 318 Collecting primary data using questionnaires 360 Analysing quantitative data 414 Analysing qualitative data 480 Writing and presenting your project report 526 Bibliography 561 Appendices 573 Glossary 587 Index 604
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library BK 001.42 SAU Available 015761
Total holds: 0

CONTENTS
How to use this book xvii
Guided tour xxii
Preface xxv
Contributors xxvii
Publisher's acknowledgements xxix
The nature of business and management research
and structure of this book 2
Formulating and clarifying the research topic 20
Critically reviewing the literature 58
Understanding research philosophies and approaches 106
Formulating the research design 136
Negotiating access and research ethics 168
Selecting samples 210
Using secondary data 256
Collecting primary data through observation 288
Collecting primary data using semi-structured, in-depth
and group interviews 318
Collecting primary data using questionnaires 360
Analysing quantitative data 414
Analysing qualitative data 480
Writing and presenting your project report 526
Bibliography 561
Appendices 573
Glossary 587
Index 604

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