Research methods for business students
Saunders, Mark & Others
Research methods for business students - Ed.5 - New Delhi Pearson Education 2011 - xxxi,2-614p.
CONTENTS
How to use this book xvii
Guided tour xxii
Preface xxv
Contributors xxvii
Publisher's acknowledgements xxix
The nature of business and management research
and structure of this book 2
Formulating and clarifying the research topic 20
Critically reviewing the literature 58
Understanding research philosophies and approaches 106
Formulating the research design 136
Negotiating access and research ethics 168
Selecting samples 210
Using secondary data 256
Collecting primary data through observation 288
Collecting primary data using semi-structured, in-depth
and group interviews 318
Collecting primary data using questionnaires 360
Analysing quantitative data 414
Analysing qualitative data 480
Writing and presenting your project report 526
Bibliography 561
Appendices 573
Glossary 587
Index 604
9788131761045
001.42 / SAU
Research methods for business students - Ed.5 - New Delhi Pearson Education 2011 - xxxi,2-614p.
CONTENTS
How to use this book xvii
Guided tour xxii
Preface xxv
Contributors xxvii
Publisher's acknowledgements xxix
The nature of business and management research
and structure of this book 2
Formulating and clarifying the research topic 20
Critically reviewing the literature 58
Understanding research philosophies and approaches 106
Formulating the research design 136
Negotiating access and research ethics 168
Selecting samples 210
Using secondary data 256
Collecting primary data through observation 288
Collecting primary data using semi-structured, in-depth
and group interviews 318
Collecting primary data using questionnaires 360
Analysing quantitative data 414
Analysing qualitative data 480
Writing and presenting your project report 526
Bibliography 561
Appendices 573
Glossary 587
Index 604
9788131761045
001.42 / SAU