Strategic management and competitive advantage : concepts Book

By:

Barney, Jay B

Contributor(s):

Hesterly, William S

Material type: Text

TextPublication details: New Delhi PHI Learning Pvt Ltd 2010Edition: Ed.3Description: xviii,378pISBN:

8120341546

DDC classification:

658.4012 BAR

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.4012 BAR	Available	Status:Catalogued;Bill No:17		008291

Total holds: 0

CONTENTS Part 1: THE TOOLS OF STRATEGIC ANALYSIS 1 What Is Strategy and the Strategic Management Process? 2 Evaluating a Firm's External Environment 28 3 Evaluating a Firm's Internal Capabilities 64 Part 2: BUSIMESS-LEVEL STRATEGIES 4 Cost Leadership102 5 Product Differentiation130 Part 3: CORPORATE STRATEGIES 6 Vertical Integration162 7 Corporate Diversification 188 8 Organizing to Implement Corporate Diversification 220 9 Strategic Alliances 248 10 Mergers and Acquisitions276 11 International Strategies 306 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Illustration/Photo Credits 355 Company Index 357 Name Index 361 Subject Index 365

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