Strategic management and competitive advantage : concepts
Barney, Jay B.
Strategic management and competitive advantage : concepts Book - Ed.3 - New Delhi PHI Learning Pvt Ltd 2010 - xviii,378p.
CONTENTS Part 1: THE TOOLS OF STRATEGIC ANALYSIS 1 What Is Strategy and the Strategic Management Process? 2 Evaluating a Firm's External Environment 28 3 Evaluating a Firm's Internal Capabilities 64 Part 2: BUSIMESS-LEVEL STRATEGIES 4 Cost Leadership102 5 Product Differentiation130 Part 3: CORPORATE STRATEGIES 6 Vertical Integration162 7 Corporate Diversification 188 8 Organizing to Implement Corporate Diversification 220 9 Strategic Alliances 248 10 Mergers and Acquisitions276 11 International Strategies 306 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Illustration/Photo Credits 355 Company Index 357 Name Index 361 Subject Index 365
8120341546
658.4012 / BAR
Strategic management and competitive advantage : concepts Book - Ed.3 - New Delhi PHI Learning Pvt Ltd 2010 - xviii,378p.
CONTENTS Part 1: THE TOOLS OF STRATEGIC ANALYSIS 1 What Is Strategy and the Strategic Management Process? 2 Evaluating a Firm's External Environment 28 3 Evaluating a Firm's Internal Capabilities 64 Part 2: BUSIMESS-LEVEL STRATEGIES 4 Cost Leadership102 5 Product Differentiation130 Part 3: CORPORATE STRATEGIES 6 Vertical Integration162 7 Corporate Diversification 188 8 Organizing to Implement Corporate Diversification 220 9 Strategic Alliances 248 10 Mergers and Acquisitions276 11 International Strategies 306 Appendix: Analyzing Cases and Preparing for Class Discussions 343 Glossary 347 Illustration/Photo Credits 355 Company Index 357 Name Index 361 Subject Index 365
8120341546
658.4012 / BAR