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Retail management

By: Material type: TextTextPublication details: Madras,Singapore etc Oxford Uni. Press 2008Description: x,698pISBN:
  • 019566986X
DDC classification:
  • 658.87 BAJ
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Architecture 658.87 BAJ Available Status:Catalogued;Bill No:SAL/156 004312
Total holds: 0

CONTENT : 1.Retailing, : Role, Releavance and Trends 1 2.Retail Organization 53 3.Retail in India 118 4.Retail Customer200 5.Retail Market Segmentation 256 6.Retail Location Strategy 295 7.product and Merchandise Management 344 8.Atmospherics and Retail Space Management 402 9.Retail Pricing454 10.Retail Promotion Strategy 513 11.Relationship Marketing in Retailing573 Annexures 623 Index 694

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