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Retail management

Bajaj, Chetan & Others

Retail management - Madras,Singapore etc Oxford Uni. Press 2008 - x,698p.

CONTENT : 1.Retailing, : Role, Releavance and Trends 1 2.Retail Organization 53 3.Retail in India 118 4.Retail Customer200 5.Retail Market Segmentation 256 6.Retail Location Strategy 295 7.product and Merchandise Management 344 8.Atmospherics and Retail Space Management 402 9.Retail Pricing454 10.Retail Promotion Strategy 513 11.Relationship Marketing in Retailing573 Annexures 623 Index 694

ISBN: 019566986X

Dewey Class. No.: 658.87 / BAJ

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