Preliminary scale for measuring the market orientation of non-profit organisations in India
Material type:
TextSeries: IRMA working paper ; No.208Publication details: Anand Institute of Rural Management (IRMA) 2008Description: ii,26pDDC classification: - 658.048 MOD
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | CEPT Library | Faculty of Planning | 658.048 MOD | Available | Status:Catalogued;Bill No:GRATIS | 008445 |
CONTENTS Abstract 1 Introduction 1 2 Literature Review 2 3 Domain Specification 5 3.1 Non-Profit Organisations (NPOs) 5 3.2 Non-Profit Market Orientation (MONPO) 6 3.3 Beneficiary Orientation (BO) 7 3.4 Donor Orientation (DO) 7 3.5 Peer Orientation (PO) 8 3.6 Interfunctional Co-ordination (ICO) 8 4 Method 9 4.1 Item Generation 9 4.2 Intial Purification of the Scale Items 9 4.3 Pilot Study 10 4.4 Data Collection 10 4.5 Data Analysis 11 5 Scale Reliability 13 5.1 Non-Profit Market Orientation (MONPO) 13 5.2 Non-Profit Performance and Effectiveness 15 6 Validity of the MONPO Scale 15 6.1 Content Validity 16 6.2 Construct Validity 17 6.3 Nomological Validity 18 7 Discusion and Conclusions 19 8 Limitations and Research Directions 21 Acknowledgements References
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