Preliminary scale for measuring the market orientation of non-profit organisations in India
Modi, Pratik
Preliminary scale for measuring the market orientation of non-profit organisations in India - Anand Institute of Rural Management (IRMA) 2008 - ii,26p. - IRMA working paper No.208 .
CONTENTS Abstract 1 Introduction 1 2 Literature Review 2 3 Domain Specification 5 3.1 Non-Profit Organisations (NPOs) 5 3.2 Non-Profit Market Orientation (MONPO) 6 3.3 Beneficiary Orientation (BO) 7 3.4 Donor Orientation (DO) 7 3.5 Peer Orientation (PO) 8 3.6 Interfunctional Co-ordination (ICO) 8 4 Method 9 4.1 Item Generation 9 4.2 Intial Purification of the Scale Items 9 4.3 Pilot Study 10 4.4 Data Collection 10 4.5 Data Analysis 11 5 Scale Reliability 13 5.1 Non-Profit Market Orientation (MONPO) 13 5.2 Non-Profit Performance and Effectiveness 15 6 Validity of the MONPO Scale 15 6.1 Content Validity 16 6.2 Construct Validity 17 6.3 Nomological Validity 18 7 Discusion and Conclusions 19 8 Limitations and Research Directions 21 Acknowledgements References
658.048 / MOD
Preliminary scale for measuring the market orientation of non-profit organisations in India - Anand Institute of Rural Management (IRMA) 2008 - ii,26p. - IRMA working paper No.208 .
CONTENTS Abstract 1 Introduction 1 2 Literature Review 2 3 Domain Specification 5 3.1 Non-Profit Organisations (NPOs) 5 3.2 Non-Profit Market Orientation (MONPO) 6 3.3 Beneficiary Orientation (BO) 7 3.4 Donor Orientation (DO) 7 3.5 Peer Orientation (PO) 8 3.6 Interfunctional Co-ordination (ICO) 8 4 Method 9 4.1 Item Generation 9 4.2 Intial Purification of the Scale Items 9 4.3 Pilot Study 10 4.4 Data Collection 10 4.5 Data Analysis 11 5 Scale Reliability 13 5.1 Non-Profit Market Orientation (MONPO) 13 5.2 Non-Profit Performance and Effectiveness 15 6 Validity of the MONPO Scale 15 6.1 Content Validity 16 6.2 Construct Validity 17 6.3 Nomological Validity 18 7 Discusion and Conclusions 19 8 Limitations and Research Directions 21 Acknowledgements References
658.048 / MOD