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Marketing whitebook 2009-2010

By: Material type: TextTextPublication details: New delhi Business worldDescription: 430pDDC classification:
  • 658.8 POC
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Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Technology 658.8 POC Available Status:Catalogued;Bill No:41589 005172
Total holds: 0

CONTENTS Editor's letter ..8 Acknowledgements ..10 Section 1 - How India earns, spends and saves .. 33 Urban versus rural households ..38 Education and earnings ..78 Income and landholding patterns ..82 Income distribution by households .. 84 Impact of income on expenditure ..87 Routine and non-routine expenditure ..98 Financial vulnerability and consumer decision-making ..106 Saving patterns of households ..108 Households' perceptions about financial security .. 118 Profile of investors ..122 Households' investment

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