Inside the tornado: strategies for developing, leveraging and surviving hypergrowth markets

By:

Moore, Geoffrey A

Material type: Text

TextPublication details: New York, Noida Collins Business Essentials 2005Description: xxiv,244,iiipISBN:

0060745819

DDC classification:

658.8 MOO

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.8 MOO	Available	Status:Catalogued;Bill No:97937		004596

Total holds: 0

CONTENTS AUTHOR'S NOTE i ACKNOWLEDGMENTS xi INTRODUCTION xv PART 1 THE DEVELOPMENT OF HYPERGROWTH MARKETS 1. THE LAND OF OZ 3 2. CROSSING THE CHASM-AND BEYOND 13 3. IN THE BOWLING ALLEY 27 4. INSIDE THETORNADO 63 5. ON MAIN STREET 101 6. FINDING YOUR PLACE 131 PART 2 IMPLICATIONS FOR STRATEGY 7. STRATEGIC PARTNERSHIPS153 8. COMPETITIVE ADVANTAGE175 9. POSITIONING 201 10. ORGANIZATIONAL LEADERSHIP 219 INDEX 239

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