Inside the tornado: strategies for developing, leveraging and surviving hypergrowth markets
Moore, Geoffrey A.
Inside the tornado: strategies for developing, leveraging and surviving hypergrowth markets - New York, Noida Collins Business Essentials 2005 - xxiv,244,iiip.
CONTENTS AUTHOR'S NOTE i ACKNOWLEDGMENTS xi INTRODUCTION xv PART 1 THE DEVELOPMENT OF HYPERGROWTH MARKETS 1. THE LAND OF OZ 3 2. CROSSING THE CHASM-AND BEYOND 13 3. IN THE BOWLING ALLEY 27 4. INSIDE THETORNADO 63 5. ON MAIN STREET 101 6. FINDING YOUR PLACE 131 PART 2 IMPLICATIONS FOR STRATEGY 7. STRATEGIC PARTNERSHIPS153 8. COMPETITIVE ADVANTAGE175 9. POSITIONING 201 10. ORGANIZATIONAL LEADERSHIP 219 INDEX 239
0060745819
658.8 / MOO
Inside the tornado: strategies for developing, leveraging and surviving hypergrowth markets - New York, Noida Collins Business Essentials 2005 - xxiv,244,iiip.
CONTENTS AUTHOR'S NOTE i ACKNOWLEDGMENTS xi INTRODUCTION xv PART 1 THE DEVELOPMENT OF HYPERGROWTH MARKETS 1. THE LAND OF OZ 3 2. CROSSING THE CHASM-AND BEYOND 13 3. IN THE BOWLING ALLEY 27 4. INSIDE THETORNADO 63 5. ON MAIN STREET 101 6. FINDING YOUR PLACE 131 PART 2 IMPLICATIONS FOR STRATEGY 7. STRATEGIC PARTNERSHIPS153 8. COMPETITIVE ADVANTAGE175 9. POSITIONING 201 10. ORGANIZATIONAL LEADERSHIP 219 INDEX 239
0060745819
658.8 / MOO