Gaining and sustaining competitve advantage
Material type: TextPublication details: New Delhi PHI Learning Pvt Ltd 2011Edition: Ed. 4Description: xv,495pISBN:- 8120342321
- 658.4012 BAR
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | CEPT Library | Faculty of Management | 658.4012 BAR | Available | Status:Catalogued;Bill No:351 | 008144 |
CONTENTS Preface xi PART 1:The Logic of Strategic Analysis1 1 Introduction: What Is Strategy?1 2 Firm Performance and Competitive Advantage15 3 Evaluating Environmental Threats44 4 Evaluating Environmental Opportunities 76 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View115 PART 2: Business Strategies152 6 Cost Leadership152 7 Product Differentiation180 8 Flexibility: Real Options Analysis Under Risk and Uncertainty 216 9 Tacit Collusion: Cooperation to Reduce Competition246 PART 3: Corporate Strategies 271 10 Vertical Integration Strategies271 11 Diversification Strategies301 12 Implementing Corporate Diversification332 13 Strategic Alliances 363 14 Merger and Acquisition Strategies 391 15 International Strategies419 Bibliography 450 Index 481
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