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Gaining and sustaining competitve advantage

By: Material type: TextTextPublication details: New Delhi PHI Learning Pvt Ltd 2011Edition: Ed. 4Description: xv,495pISBN:
  • 8120342321
DDC classification:
  • 658.4012 BAR
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book CEPT Library Faculty of Management 658.4012 BAR Available Status:Catalogued;Bill No:351 008144
Total holds: 0

CONTENTS Preface xi PART 1:The Logic of Strategic Analysis1 1 Introduction: What Is Strategy?1 2 Firm Performance and Competitive Advantage15 3 Evaluating Environmental Threats44 4 Evaluating Environmental Opportunities 76 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View115 PART 2: Business Strategies152 6 Cost Leadership152 7 Product Differentiation180 8 Flexibility: Real Options Analysis Under Risk and Uncertainty 216 9 Tacit Collusion: Cooperation to Reduce Competition246 PART 3: Corporate Strategies 271 10 Vertical Integration Strategies271 11 Diversification Strategies301 12 Implementing Corporate Diversification332 13 Strategic Alliances 363 14 Merger and Acquisition Strategies 391 15 International Strategies419 Bibliography 450 Index 481

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