Finding fertile ground : identifying extraordinary opportunities for new ventures

By:

Shane, Scott A

Material type: Text

TextPublication details: Delhi Dorling Kindersley (India) Pvt. Ltd. 2005Description: xxix,219,vp. CD-ROMISBN:

8129707292

DDC classification:

658.421 SHA

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	658.421 SHA	Available	Status:Catalogued;Bill No:097937		004598

Total holds: 0

CONTENTS Acknowledgments xi Introduction xv Chapter 1:Selecting the Right Industry 1 Chapter 2:Identifying Valuable Opportunities 19 Chapter 3:Managing Technological Evolution 39 Chapter 4:Identifying and Satisfying Real Market Needs 63 Chapter 5:Understanding Customer Adoption 81 Chapter 6:Exploiting Established Company Weaknesses 101 Chapter 7:Managing Intellectual Property 125 Chapter 8:Appropriating the Returns to Innovation 147 Chapter 9:Choosing the Right Organizational Form 163 Chapter 10: Managing Risk and Uncertainty 177 Conclusions 199 Index 215

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