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Finding fertile ground : identifying extraordinary opportunities for new ventures

Shane, Scott A.

Finding fertile ground : identifying extraordinary opportunities for new ventures - Delhi Dorling Kindersley (India) Pvt. Ltd. 2005 - xxix,219,vp. CD-ROM

CONTENTS Acknowledgments xi Introduction xv Chapter 1:Selecting the Right Industry 1 Chapter 2:Identifying Valuable Opportunities 19 Chapter 3:Managing Technological Evolution 39 Chapter 4:Identifying and Satisfying Real Market Needs 63 Chapter 5:Understanding Customer Adoption 81 Chapter 6:Exploiting Established Company Weaknesses 101 Chapter 7:Managing Intellectual Property 125 Chapter 8:Appropriating the Returns to Innovation 147 Chapter 9:Choosing the Right Organizational Form 163 Chapter 10: Managing Risk and Uncertainty 177 Conclusions 199 Index 215

ISBN: 8129707292

Dewey Class. No.: 658.421 / SHA

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