Events management : an integrated and practical approach
Material type:
TextPublication details: New Delhi,London etc Sagar Pub. 2009Description: iv,250pISBN: - 1412923352
- 658.1 RAJ
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Book | CEPT Library | Faculty of Planning | 658.1 RAJ | Available | Status:Catalogued;Bill No:55 | 005154 |
CONTENTS 1 Introduction 1 2 Types of events 10 3 Planning for festivals, conferences and events 24 4International and legal requirements for event organisers 37 5 Human resource management 50 6 Events tourism 68 7 The marketing process 82 8 Integrated marketing communications and public relations 105 9 Event sponsorship 123 10 The role of finance as a resource 135 11The importance of fundraising and other sources of finance 154 12 Costing and pricing strategies 167 13 Capital investment decisions 185 14 E\ ent logistics - an integrated approach 202 15Events production and equipment design 215 16Lights and associated equipment in common usage at venues and events 227 References240 Index 245
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