Events management : an integrated and practical approach (Record no. 11051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412923352 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1 |
| Item number | RAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raj, Razaq and others |
| 245 ## - TITLE STATEMENT | |
| Title | Events management : an integrated and practical approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi,London etc |
| Name of publisher, distributor, etc. | Sagar Pub. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv,250p. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS 1 Introduction 1 2 Types of events 10 3 Planning for festivals, conferences and events 24 4International and legal requirements for event organisers 37 5 Human resource management 50 6 Events tourism 68 7 The marketing process 82 8 Integrated marketing communications and public relations 105 9 Event sponsorship 123 10 The role of finance as a resource 135 11The importance of fundraising and other sources of finance 154 12 Costing and pricing strategies 167 13 Capital investment decisions 185 14 E\ ent logistics - an integrated approach 202 15Events production and equipment design 215 16Lights and associated equipment in common usage at venues and events 227 References240 Index 245 |
| 890 ## - COUNTRY | |
| -- | India |
| 891 ## - TOPIC | |
| -- | School of Planning, CEPT Uni. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Planning | CEPT Library | CEPT Library | 04/08/2009 | Natraj Book Centre | 2232.00 | 658.1 RAJ | 005154 | 19/09/2013 | 30/08/2013 | Book | Status:Catalogued;Bill No:55 |