Bottom-up marketing. (Record no. 3353)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00353nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070527334 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | Bottom-up marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Berkley,P.A,New York,Tokyo etc |
| Name of publisher, distributor, etc. | McGraw Hill Pub. |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,226p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Synonyms -- Antonyms -- English Language |
| -- | Marketing |
| -- | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Poor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 890 ## - COUNTRY | |
| -- | United States |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faculty of Technology | CEPT Library | CEPT Library | Constru,Project Mngt | 16/03/1999 | 658.8 RIE | B01114 | 30/08/2013 | 30/08/2013 | Book | Status:Catalogued |