Contemplating brand identity of hotels through anatomization of interior design. (Softcopy is also available)
Jain, Chitransha (UI1316)
Contemplating brand identity of hotels through anatomization of interior design. (Softcopy is also available) - 2021 - 231p.
Abstract
Research Question
Aim and Objective
Methodology
Introduction
1.0 Brand and Brand Identity
1.1 What is Brand?
1.2 Brand Identity
1.3 Relation between Brand
Identity and Experience
1.4 Reflecting Brand Identity
through Design
2.0 Hotels : Establishment and
Development
2.1 Past and Present
2.2 Hotel Spaces : Divisions and
Interralations
3.0 Hotels : Branding and
Representation
3.1 Hotels, Ownership and
Branding
3.2 Brand Concept Representing
Indentity of Hotel
3.3 Relationship between Brand
Identity, Interior Design and
Hotel Presentation
4.0 Case Studies
Anatomy of Study
4.1 The Leela Palace
4.2 Aurika Lemon Tree
4.3 The Ananta
5.0 Conclusion
Comparitive Analysis
Summary
Review Feedback
Bibliography
I TH-0483 / JAI
Contemplating brand identity of hotels through anatomization of interior design. (Softcopy is also available) - 2021 - 231p.
Abstract
Research Question
Aim and Objective
Methodology
Introduction
1.0 Brand and Brand Identity
1.1 What is Brand?
1.2 Brand Identity
1.3 Relation between Brand
Identity and Experience
1.4 Reflecting Brand Identity
through Design
2.0 Hotels : Establishment and
Development
2.1 Past and Present
2.2 Hotel Spaces : Divisions and
Interralations
3.0 Hotels : Branding and
Representation
3.1 Hotels, Ownership and
Branding
3.2 Brand Concept Representing
Indentity of Hotel
3.3 Relationship between Brand
Identity, Interior Design and
Hotel Presentation
4.0 Case Studies
Anatomy of Study
4.1 The Leela Palace
4.2 Aurika Lemon Tree
4.3 The Ananta
5.0 Conclusion
Comparitive Analysis
Summary
Review Feedback
Bibliography
I TH-0483 / JAI