Consumer behaviour : buying, having, and being
Solomon, Michael R.
Consumer behaviour : buying, having, and being Book - Ed.6 - Delhi Dorling Kindersley (India) Pvt. Ltd. 2006 - ii,639,iip.
SECTION 1 : CONSUMER IN THE MARKETPLACE21 Chapter 1Consumer Rule 22 SECTION 2 : CONSUMER AS INDIVIDUALS 63 Chapter 2 Perception 64 Chapter 3 Learning and Memory 98 Chapter 4 Motivation and Values 130 Chapter 5 The Self 166 Chapter 6 Personality and Lifestyle 204 Chapter 7 Attitudes 240 Chapter 8 Attitude Change and Interactive Communications 270 SECTION 3: CONSUMER AS DECISION MAKERS 307 Chapter 9 Individual Decision Making 308 Chapter 10 Buying and DIsposing Making 344 Chapter 11 Group Influence and Opinion Leadership 382 Chapter 12 Organizational and Household Decision Making 418 SECTION 4: CONSUMER AND SUBCULTURES 455 Chapter 13 Income and Social Class 456 Chapter 14 Ethnic, Racial and Religious Subcultures 488 Chapter 15 Age Subcultures 514 SECTION 5: Chapter 16 Cultural Influences on Consumer Behavior, 542 Chapter 17 The Creation Diffusion of Global Consumer Culture 570 Chapter Chapter Chapter Chapter Chapter
8131706346
745.4442 / SOL
Consumer behaviour : buying, having, and being Book - Ed.6 - Delhi Dorling Kindersley (India) Pvt. Ltd. 2006 - ii,639,iip.
SECTION 1 : CONSUMER IN THE MARKETPLACE21 Chapter 1Consumer Rule 22 SECTION 2 : CONSUMER AS INDIVIDUALS 63 Chapter 2 Perception 64 Chapter 3 Learning and Memory 98 Chapter 4 Motivation and Values 130 Chapter 5 The Self 166 Chapter 6 Personality and Lifestyle 204 Chapter 7 Attitudes 240 Chapter 8 Attitude Change and Interactive Communications 270 SECTION 3: CONSUMER AS DECISION MAKERS 307 Chapter 9 Individual Decision Making 308 Chapter 10 Buying and DIsposing Making 344 Chapter 11 Group Influence and Opinion Leadership 382 Chapter 12 Organizational and Household Decision Making 418 SECTION 4: CONSUMER AND SUBCULTURES 455 Chapter 13 Income and Social Class 456 Chapter 14 Ethnic, Racial and Religious Subcultures 488 Chapter 15 Age Subcultures 514 SECTION 5: Chapter 16 Cultural Influences on Consumer Behavior, 542 Chapter 17 The Creation Diffusion of Global Consumer Culture 570 Chapter Chapter Chapter Chapter Chapter
8131706346
745.4442 / SOL