Business research methods
Bajpai, Naval
Business research methods - Ed.4 - New Delhi Pearson Education 2013 - xxx,762p.,CD ROM
CONTENTS
About the Author xxii
Preface xxiii
Part I Introduction to Business Research 1
1 Business Research Methods: An Introduction 3
2 Business Research Process Design 19
Part II Research Design Formulation 41
3 Measurement and Scaling 43
4 Questionnaire Design 69
5 Sampling and Sampling Distributions 93
Part III Sources and Collection of Data 123
6 Secondary Data Sources 125
7 Data Collection: Survey and Observation 139
8 Experimentation 161
9 Fieldwork and Data Preparation 185
Part IV Data Analysis and Presentation 207
10 Statistical Inference: Hypothesis Testing for Single Populations 209
11 Statistical Inference: Hypothesis Testing for Two Populations 251
12 Analysis of Variance and Experimental Designs 307
13 Hypothesis Testing for Categorical Data (Chi-Square Test) 363
14 Non-Parametric Statistics 393
15 Correlation and Simple Linear Regression Analysis 457
16 Multivariate Analysis—I: Multiple Regression Analysis 515
17 Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis 597
18 Multivariate Analysis—III: Factor Analysis, Cluster Analysis, Multidimensional Scaling, and Correspondence Analysis 637
Part V Result Presentation 697
19 Presentation of Result: Report Writing . 699
Appendices 717
Glossary 739
Name Index 753
Subject Index 757
9788131754481
001.42 / BAJ
Business research methods - Ed.4 - New Delhi Pearson Education 2013 - xxx,762p.,CD ROM
CONTENTS
About the Author xxii
Preface xxiii
Part I Introduction to Business Research 1
1 Business Research Methods: An Introduction 3
2 Business Research Process Design 19
Part II Research Design Formulation 41
3 Measurement and Scaling 43
4 Questionnaire Design 69
5 Sampling and Sampling Distributions 93
Part III Sources and Collection of Data 123
6 Secondary Data Sources 125
7 Data Collection: Survey and Observation 139
8 Experimentation 161
9 Fieldwork and Data Preparation 185
Part IV Data Analysis and Presentation 207
10 Statistical Inference: Hypothesis Testing for Single Populations 209
11 Statistical Inference: Hypothesis Testing for Two Populations 251
12 Analysis of Variance and Experimental Designs 307
13 Hypothesis Testing for Categorical Data (Chi-Square Test) 363
14 Non-Parametric Statistics 393
15 Correlation and Simple Linear Regression Analysis 457
16 Multivariate Analysis—I: Multiple Regression Analysis 515
17 Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis 597
18 Multivariate Analysis—III: Factor Analysis, Cluster Analysis, Multidimensional Scaling, and Correspondence Analysis 637
Part V Result Presentation 697
19 Presentation of Result: Report Writing . 699
Appendices 717
Glossary 739
Name Index 753
Subject Index 757
9788131754481
001.42 / BAJ