Systematic voter's education and electoral participation (SVEEP) Gujarat general elections (2012)
Gujarat, Chief electoral officer
Systematic voter's education and electoral participation (SVEEP) Gujarat general elections (2012) - Gandhinagar Chief Electoral Officer 2012 - xxi,270p. CD-Rom
CONTENTS
MESSAGE BYCHIEFELECTION COMMISSIONER
MESSAGE BY ELECTION COMMISSIONER
MESSAGE BY ELECTION COMMISSIONER FOREWORD BY DIRECTOR GENERAL INTRODUCTION BYCHIEF ELECTORAL OFFICER
ABBREVIATIONS
GLOSSARY
LISTOFTABLES
LIST OF FIGURES
1. SVEEP 01
1.1 ABOUT SVEEP 03
1.2 WHY SVEEP
1.3 BRIEF HISTORY OF SVEEP IN INDIA 03
1.4 SUMMARYOFOPERATIONALGUIDELINESONSVEEPBYECI 04
2. GUJARATATAGLANCE 07
2.1 BRIEFSOCIO-ECONOMIC&DEMOGRAPHICPROFILEOFTHESTATE 09
2.2 ASSEMBLY CONSTITUENCY PROFILE OF THE STATE 10
2.3 CULTURAL PROFILE OF STATE 14
3. VOTER PROFILE OF GUJARAT- GAP ANALYSIS 21
3.1 EP RATIO OF ELECTORS 23
3.2 AGE COHORT ANALYSIS OF ELECTORS 25
3.3 GENDERBREAKUPOFELECTORS 28
3.4 LITERACY RATE 30
3.5 URBAN VOTERS 31
3.6 IDENTIFYING EXCLUDED COMMUNITIES/CATEGORIES 32
3.7 ERO TO AC RATIO 33
3.8 THE AVAILABILITY OF HASSLE FREE REGISTRATION 33
3.9 TURNOUT IN PREVIOUS ELECTIONS 34
3.10 TRIBAL VOTERS/MIGRATION ISSUES 35
3.11 SOCIO-CULTURAL CONTEXT 36
3.12 POLLING STATION DISTANCE AND INFORMATION 37
4. PREPARATORY LEARNING 39
4.1 LEARNING FROM WITHIN INDIA 41
4.2 LEARNING FROM WITHIN GUJARAT 44
4.3 LEARNING FROM INTERNATIONAL EXPERIENCES 46
4.4 LEARNING FROM NATIONAL VOTERS'DAY CELEBRATIONS 47
5. PLANNING-PHASE I 51
5.1 APPROACH PAPER FOR GUJARAT 53
5.2 LETTER OF CEO TO DEOs 54
5.3 OBJECTIVES 56
5.4 TARGETS FOR SVEEP 58
5.5 DISTRICT LEVEL PLANS 59
6. PLANNING-PHASE II: KNOWLEDGE, ATTITUDE, BEHAVIOR, 73 BELIEFS & PRACTICES OF VOTERS
6.1 ABOUT THE BASELINE KABBP STUDY IN GUJARAT 75
6.2 MAJOR FINDINGS OFTHE BASELINE KABBP STUDY 75
6.3 WAY FORWARD IDENTIFIED BASED ON BASELINE STUDY 77
7. STRATEGY 83
7.1 OVERALL STRATEGY 86
7.2 PARTNERSHIPS AND COLLABORATIONS 89
7.3 LAST MILE DELIVERY: INCLUSION STRATEGY 103
7.4 TARGETED INTERVENTIONS IN IDENTIFIED POLLING STATIONS 108
7.5 CONTENT&THEIRMODES:WHAT & HOW OF INFORMATION, 109 MOTIVATION & FACILITATION
7.6 ENGAGEMENT WITH MEDIA 132
7.7 NATIONAL AND LOCAL ICON/EMISSARY 133
7.8 USEOFTECHNOLOGY 134
8. EXECUTION 137
8.1 ADMINISTRATION 139
8.2 ROLL OUT OF SVEEP 141
8.3 FUNDINGOFSVEEP 166
8.4 MONITORING&REVIEWOFSVEEPACTIVITIES 168
9. OUTCOMES 171
9.1 HEALTHIER ELECTORAL ROLLS AND REGISTRATION 173
9.2 INCREASE IN OVERALL TURNOUT 174
9.3 INCREASE IN FEMALE TURNOUT ` 176
9.4 INCREASE IN URBAN TURNOUT 177
9.5 INCREASE IN TRIBAL VOTERSTURNOUT 177
9.6 INCREASE IN TURNOUT IN LOW VOTERTURNOUTPOLLING 178 STATIONS TARGETED FOR FOCUSED INTERVENTIONS
9.7 INCREASE IN TURNOUT OF ELECTION STAFF 180
9.8 THE CASE OF KATHIDARBAR WOMEN OF AMRELI 180
9.9 THECASEOFSATIPATISOFDANGS 183
9.10 THE CASE OF PROJECT AFFECTED PERSONS OF AHMEDABAD 183
10. INNOVATIONS & BEST PRACTICES: WHAT WAS NEW & EFFECTIVE IN SVEEP? 187
10.1 MATDAARSAHAYATAKENDRAS 189
10.2 FLEXIBILITYOF PLANS 190
10.3 REPLICATION AS A STRATEGY 191
10.4 BLO REGISTER 192
10.5 BLO VISIT RECORD 192
10.6 SVEEP NODAL OFFICER AT DISTRICT LEVEL 192
10.7 COMMUNICATION BOMBARDMENT 193
10.8 SYSTEMATIC ENROLLMENT OF YOUTH THROUGH EDUCATIONAL
INSTITUTIONS 193
10.9 TRACING 18 YEAR OLDS FOR REGISTRATION 194
10.10 LISTOFCLAIMSANDOBJECTIONSINPUBLICDOMAIN 195
10.11 BULWARK OF PARTNERSHIPS 196
10.12 PARTNERSHIP WITH GOVERNMENT MEDIA-DOORDARSHAN 197
10.13 PARTNERSHIP WITH A PRIVATE FM RADIO CHANNEL 197
10.14 PARTNERSHIPWITHASCHOOLFORCONTENTCREATION 198
10.15 BAA, BAUAURBETI CAMPAIGN 198
10.16 SANKALPAPATRAS 199
10.17 YOUTH ELECTION EMISSARY 201
10.18 VERYSENIORCITIZENSASLOCALICONS 202
10.19 E-MAMTA 204
10.20 DENA BANK FACILITIES 204
10.21 UTILIZING LOCAL CULTURAL EVENTS, FESTIVALS AND MEDIUMS 205
10.22 EDUCATING POLITICAL PARTIES 206
10.23 INFORMATION FORCANDIDATES 206
10.24 ONLINE ENGAGEMENT 206
10.25 COMBINING SVEEP WITH CONFIDENCE BUILDING % 207
PHOTO GALLERY 210
11. FEEDBACKS FUTURE OF SVEEP 219
11.1 END LINE KABBP SURVEY 221
11.2 FEEDBACK RECEIVED: 2012 ELECTIONS 224
11.3 FUTURE OF SVEEP: WHAT WILL BE DONE DIFFERENTLY? 240
12. ACKNOWLEDGEMENTS 242
13. ANNEXURE 243
13.1 DISTRICT WISE LITERACY RATES ACCORDING TO GENDER OF GUJARAT AS PERCENSUS2011
13.2 VOTER TURNOUT ACCORDING TO GENDER IN PARLIAMENTARY ELECTIONS IN GUJARAT
13.3 LETTER FROM CEO OFFICE TO DEOS ON DEVELOPMENT OF DISTRICT SVEEPPLANS
13.4 DETAILED QUESTIONNAIRE FOR BASELINE KABBP STUDY
13.5 ECI INSTRUCTION (NO. 491/ IEC/ AO/ 2010) ON VOTER AWARENESS OBSERVER
13.6 DETAILED FORMAT FOR SVEEP REPORTING IN GUJARAT
13.7 DETAILED QUESTIONNAIRE FOR END LINE KABBP STUDY
13.8 ECI INSTRUCTION (NO. 491/IEC/2010) ON APPOINTMENT OF ADDITIONAL CHIEF ELECTORAL OFFICER
13.9 ENGLISH TRANSLATION OF SANKALPA PATRA
324.63 / GUJ
Systematic voter's education and electoral participation (SVEEP) Gujarat general elections (2012) - Gandhinagar Chief Electoral Officer 2012 - xxi,270p. CD-Rom
CONTENTS
MESSAGE BYCHIEFELECTION COMMISSIONER
MESSAGE BY ELECTION COMMISSIONER
MESSAGE BY ELECTION COMMISSIONER FOREWORD BY DIRECTOR GENERAL INTRODUCTION BYCHIEF ELECTORAL OFFICER
ABBREVIATIONS
GLOSSARY
LISTOFTABLES
LIST OF FIGURES
1. SVEEP 01
1.1 ABOUT SVEEP 03
1.2 WHY SVEEP
1.3 BRIEF HISTORY OF SVEEP IN INDIA 03
1.4 SUMMARYOFOPERATIONALGUIDELINESONSVEEPBYECI 04
2. GUJARATATAGLANCE 07
2.1 BRIEFSOCIO-ECONOMIC&DEMOGRAPHICPROFILEOFTHESTATE 09
2.2 ASSEMBLY CONSTITUENCY PROFILE OF THE STATE 10
2.3 CULTURAL PROFILE OF STATE 14
3. VOTER PROFILE OF GUJARAT- GAP ANALYSIS 21
3.1 EP RATIO OF ELECTORS 23
3.2 AGE COHORT ANALYSIS OF ELECTORS 25
3.3 GENDERBREAKUPOFELECTORS 28
3.4 LITERACY RATE 30
3.5 URBAN VOTERS 31
3.6 IDENTIFYING EXCLUDED COMMUNITIES/CATEGORIES 32
3.7 ERO TO AC RATIO 33
3.8 THE AVAILABILITY OF HASSLE FREE REGISTRATION 33
3.9 TURNOUT IN PREVIOUS ELECTIONS 34
3.10 TRIBAL VOTERS/MIGRATION ISSUES 35
3.11 SOCIO-CULTURAL CONTEXT 36
3.12 POLLING STATION DISTANCE AND INFORMATION 37
4. PREPARATORY LEARNING 39
4.1 LEARNING FROM WITHIN INDIA 41
4.2 LEARNING FROM WITHIN GUJARAT 44
4.3 LEARNING FROM INTERNATIONAL EXPERIENCES 46
4.4 LEARNING FROM NATIONAL VOTERS'DAY CELEBRATIONS 47
5. PLANNING-PHASE I 51
5.1 APPROACH PAPER FOR GUJARAT 53
5.2 LETTER OF CEO TO DEOs 54
5.3 OBJECTIVES 56
5.4 TARGETS FOR SVEEP 58
5.5 DISTRICT LEVEL PLANS 59
6. PLANNING-PHASE II: KNOWLEDGE, ATTITUDE, BEHAVIOR, 73 BELIEFS & PRACTICES OF VOTERS
6.1 ABOUT THE BASELINE KABBP STUDY IN GUJARAT 75
6.2 MAJOR FINDINGS OFTHE BASELINE KABBP STUDY 75
6.3 WAY FORWARD IDENTIFIED BASED ON BASELINE STUDY 77
7. STRATEGY 83
7.1 OVERALL STRATEGY 86
7.2 PARTNERSHIPS AND COLLABORATIONS 89
7.3 LAST MILE DELIVERY: INCLUSION STRATEGY 103
7.4 TARGETED INTERVENTIONS IN IDENTIFIED POLLING STATIONS 108
7.5 CONTENT&THEIRMODES:WHAT & HOW OF INFORMATION, 109 MOTIVATION & FACILITATION
7.6 ENGAGEMENT WITH MEDIA 132
7.7 NATIONAL AND LOCAL ICON/EMISSARY 133
7.8 USEOFTECHNOLOGY 134
8. EXECUTION 137
8.1 ADMINISTRATION 139
8.2 ROLL OUT OF SVEEP 141
8.3 FUNDINGOFSVEEP 166
8.4 MONITORING&REVIEWOFSVEEPACTIVITIES 168
9. OUTCOMES 171
9.1 HEALTHIER ELECTORAL ROLLS AND REGISTRATION 173
9.2 INCREASE IN OVERALL TURNOUT 174
9.3 INCREASE IN FEMALE TURNOUT ` 176
9.4 INCREASE IN URBAN TURNOUT 177
9.5 INCREASE IN TRIBAL VOTERSTURNOUT 177
9.6 INCREASE IN TURNOUT IN LOW VOTERTURNOUTPOLLING 178 STATIONS TARGETED FOR FOCUSED INTERVENTIONS
9.7 INCREASE IN TURNOUT OF ELECTION STAFF 180
9.8 THE CASE OF KATHIDARBAR WOMEN OF AMRELI 180
9.9 THECASEOFSATIPATISOFDANGS 183
9.10 THE CASE OF PROJECT AFFECTED PERSONS OF AHMEDABAD 183
10. INNOVATIONS & BEST PRACTICES: WHAT WAS NEW & EFFECTIVE IN SVEEP? 187
10.1 MATDAARSAHAYATAKENDRAS 189
10.2 FLEXIBILITYOF PLANS 190
10.3 REPLICATION AS A STRATEGY 191
10.4 BLO REGISTER 192
10.5 BLO VISIT RECORD 192
10.6 SVEEP NODAL OFFICER AT DISTRICT LEVEL 192
10.7 COMMUNICATION BOMBARDMENT 193
10.8 SYSTEMATIC ENROLLMENT OF YOUTH THROUGH EDUCATIONAL
INSTITUTIONS 193
10.9 TRACING 18 YEAR OLDS FOR REGISTRATION 194
10.10 LISTOFCLAIMSANDOBJECTIONSINPUBLICDOMAIN 195
10.11 BULWARK OF PARTNERSHIPS 196
10.12 PARTNERSHIP WITH GOVERNMENT MEDIA-DOORDARSHAN 197
10.13 PARTNERSHIP WITH A PRIVATE FM RADIO CHANNEL 197
10.14 PARTNERSHIPWITHASCHOOLFORCONTENTCREATION 198
10.15 BAA, BAUAURBETI CAMPAIGN 198
10.16 SANKALPAPATRAS 199
10.17 YOUTH ELECTION EMISSARY 201
10.18 VERYSENIORCITIZENSASLOCALICONS 202
10.19 E-MAMTA 204
10.20 DENA BANK FACILITIES 204
10.21 UTILIZING LOCAL CULTURAL EVENTS, FESTIVALS AND MEDIUMS 205
10.22 EDUCATING POLITICAL PARTIES 206
10.23 INFORMATION FORCANDIDATES 206
10.24 ONLINE ENGAGEMENT 206
10.25 COMBINING SVEEP WITH CONFIDENCE BUILDING % 207
PHOTO GALLERY 210
11. FEEDBACKS FUTURE OF SVEEP 219
11.1 END LINE KABBP SURVEY 221
11.2 FEEDBACK RECEIVED: 2012 ELECTIONS 224
11.3 FUTURE OF SVEEP: WHAT WILL BE DONE DIFFERENTLY? 240
12. ACKNOWLEDGEMENTS 242
13. ANNEXURE 243
13.1 DISTRICT WISE LITERACY RATES ACCORDING TO GENDER OF GUJARAT AS PERCENSUS2011
13.2 VOTER TURNOUT ACCORDING TO GENDER IN PARLIAMENTARY ELECTIONS IN GUJARAT
13.3 LETTER FROM CEO OFFICE TO DEOS ON DEVELOPMENT OF DISTRICT SVEEPPLANS
13.4 DETAILED QUESTIONNAIRE FOR BASELINE KABBP STUDY
13.5 ECI INSTRUCTION (NO. 491/ IEC/ AO/ 2010) ON VOTER AWARENESS OBSERVER
13.6 DETAILED FORMAT FOR SVEEP REPORTING IN GUJARAT
13.7 DETAILED QUESTIONNAIRE FOR END LINE KABBP STUDY
13.8 ECI INSTRUCTION (NO. 491/IEC/2010) ON APPOINTMENT OF ADDITIONAL CHIEF ELECTORAL OFFICER
13.9 ENGLISH TRANSLATION OF SANKALPA PATRA
324.63 / GUJ