000			01427 a2200157 4500
020			_a9781259026164
082			_a658.45 _bMON
100			_aMonippally, Matthukutty M. _997591
245			_aBusiness communication : from principles to practice
260			_aNew Delhi _bMcGraw Hill _c2013
300			_ax,419p.
505			_aContents PART 1 Communication: Principles. 1. The Challenge of Communication 3 2. The Process of Communication 11 3. The Building Blocks of Communication 26 4. Common Barriers to Communication 42 5. Listening The Heart of Communication 57 6. Cross-Cultural Communication 71 7. Cross-Gender Communication 92 8. Assertive Communication 113 9. Persuasive Communication 130 10. Strategic Communication 148 PART 2 Communication: Practice. 11. Public Speaking 169 12. Business Presentations 190 13. Meetings and Group Discussions 210 14. Telephoning and Teleconferencing 229 15. Communication by Virtual Teams 247 16. Business Writing: Core Qualities 261 17. Letters and Memos 281 18. Professional Email 300 19. Analytical Reports 323 20. Business Proposals 342 21. Self-Presentation as a Job-seeker 361 22. The Way of the eWorld 382 References 395 Appendix: Detailed Table of Contents 409 Index 415
890			_aIndia
891			_aFM
942			_2ddc
999			_c72377 _d72377