000			01789 a2200157 4500
020			_a9781858945675
082			_a686.22 _bWIL
100			_aWilliams, Jim _994453
245			_aType matters simple tips for everyday typography
260			_aLondon _bMerrell Pub. Ltd. _c2012
300			_a157p.
505			_aContents Foreword 7 Preface 11 1. Background A brief history of type design 17 The origins of typographic terminology 20 Type measurement 22 Roman type 24 The anatomy of letterforms 26 Why some typefaces look bigger 28 Type families 30 2. Setting Headlines and Display Type Selecting a typeface 34 Headlines and display type 36 Shape 38 Hanging punctuation 40 Visual centring 42 Title, or 'i' and 'j' dot 44 Ink traps 46 3. Text Setting Selecting a typeface 50 Leading 54 Size to measure 56 Kerning 58 Figures 60 Letter spacing 62 Colour 64 Legibility and readability 68 Shape 70 Alignment 72 Indicating paragraphs 80 Numbers in text 86 Emphasis in text 88 Hanging punctuation 90 Clash 92 Hyphenation 94 Widows and orphans 96 Apostrophes and quotation marks 98 Ligatures 100 Ampersands 104 Diphthongs 106 Raised or drop capitals 108 Capitals and small capitals 112 Scripts 116 Parentheses 118 Email addresses 120 Three rules 122 Titling typefaces 124 Reader's marks 126 Glossary of Terms 129 Bibliography 139 Directory 143 Index 149
890			_aUK
891			_aFD
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999			_c71924 _d71924