000 00692 a2200157 4500
020 _a9780756610548
082 _a745.401
_bPET
100 _aPeters, Tom
_926780
245 _aDesign
260 _aLondon
_bDorling Kindersley Ltd.
_c2005
300 _a160p.
505 _aContents Introduction 1. Design: the "soul" of new enterprise Cool friend: Virginia Postrel 2. Beautiful systems: design's long coat tails 3. Design in action: providing memorable experiences Cool friend: Tom Kelley 4. Experiences-plus: embracing the "dream" business Cool friend: Scott Bedbury 5. At the summit of design Index Acknowledgments Say it loud
890 _aUK
891 _aFD
942 _2ddc
999 _c71566
_d71566