000			01151 a2200169 4500
020			_a9780593187487
082			_a808.02 _bROG
100			_aRogers, Todd _993718
245			_aWriting for busy readers : communicate more effectively in the real world
260			_bDutton _c2023
300			_aix,242,ip.
505			_aContents Introduction 1 PART ONE : Engaging the Reader 1. Get Inside Your Reader's Head 15 2. Think Like a Busy Reader 29 3. Know Your Goals 43 PART TWO : Six Principles of Effective Writing 4. First Principle: Less Is More 49 5. Second Principle: Make Reading Easy 71 6. Third Principle: Design for Easy Navigation 95 7. Fourth Principle: Use Enough Formatting but No More 125 8. Fifth Principle: Tell Readers Why They Should Care 141 9. Sixth Principle: Make Responding Easy 151 PART THREE : Putting the Principles to Work 10. Tools, Tips, and FAQs 169 11. Our Words, Our Selves 195 12. Now What? 203 Checklist 207 Appendix: Words and Alternatives 209 Acknowledgments 211 Notes 213 Index 235
700			_aLasky Fink, Jessica _993719
890			_aIndia
891			_aGeneral
942			_2ddc
999			_c71382 _d71382