000			01961 a2200157 4500
020			_a9789383184750
082			_a302.2 _bKHA
100			_aKhanwalkar, Seema _993256
245			_aApplied semiotic tools for the Indian cultural context
260			_bCEPT University Press _c2023 _aAhmedabad
300			_axix,339p.
505			_aContent List of Tables and Figures vii Introduction viii Performative Cultures 20 01 Can the Centre Hold? Play and Tensions in Oral Cultural Narratives of Goa 22 02 When Is a Coconut Not a Coconut? Using Semiotics to Harness Culture in India 42 03 Television Narratives: Creating a Cultural Complicity - A Semiotic Analysis of the Balaji Telefilms Discourse 56 04 Literacy in the 'Visual World': Impact of the SLS Experiment in Rural India 80 05 Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car 94 06 Contemporary Indian Art and the 'Semiotic Eye': Issues And Perspectives 118 Notions of Space and Geography 136 07 The Sabarmati Story: Memory of Water and Notions of Place 138 08 Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies 152 09 Architecture and Design Semiotics in the Light of Transformative Futures 176 10 Discovering the Abandoned and the Living: A Material-Semiotic Reading of Textile Mills in Ahmedabad 202 Digital Futures 216 11 Humanities in the Digital World/Digital in the Humanities? 218 12 Enchanted Object Indian Sari, Negotiating the Online and the Offline Space 238 Discourses of Identity, Modernity, and Nationalism 266 13 Semiotic Challenges in India 268 14 Branding National Issues: India and the Branding Bandwagon 290 15 Insisting Modernity Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life 300 Epilogue 324 Acknowledgements 334 About the Author 339
890			_aIndia
891			_aGratis
942			_2ddc
999			_c71263 _d71263
650			_aIndian Culture
650			_aIndian Culture
650			_aShawls
650			_aFolk art
650			_aKerchiefs