000			03196 a2200181 4500
020			_a9781787634114
082			_a745.20285 _bFAD
100			_aFadell, Tony _990872
245			_aBuild : an unorthodox guide to making things worth making
260			_aLondon _bBantam Press _c2022
300			_axx,394,iip.
505			_aContents Introduction x1 Chapter 1.1 Chapter 1.2 Chapter 1.3 Chapter 1.4 PART I: BUILD YOURSELF Adulthood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 I Getajob ................................... 14 Heroes .................................... 20 Don't (Only) Look Down. . . . . . . . . . . . . . . . . . . . . . 26 PART II: BUILD YOUR CAREER Chapter 2.1 Just Managing .............................. 43 Chapter 2.2 Data Versus Opinion .... . ... : ................. 57 Chapter 2.3 Assholes ................................... 65 Chapter 2.4 I Quit .............. : ...................... 76 PART Ill: BUILD YOUR PRODUCT Chapter 3.1 Make the Intangible Tangible ....•............. 95 Chapter 3.2 Why Storytelling ............................ 107 Chapter 3.3 Evolution Versus Disruption Versus Execution ..... 115 Chapter 3.4 Your First Adventure-and Your Second ........ 126 Chapter 3.5 Heartbeats and Handcuffs .................... 138 Chapter 3.6 Three Generations .......................... 150 PART IV: BUILD YOUR BUSINESS Chapter 4.1 How to Spot a Great Idea ..................... 171 Chapter 4.2 Are You Ready? ............................ 180 Chapter 4.3 Marrying for Money . . . . . . . . . . . . . . . . . . . . . . . . 189 Chapter 4.4 You Can Only Have One Customer ............ 201 Chapter 4.5 Killing Yourself for Work .................... 206 Chapter 4.6 Crisis ..................................... 218 ' PART V: BUILD YOUR TEAM Chapter 5.1 Hiring .................................... 229 Chapter 5.2 Breakpoints .............................. ·. 242 Chapter 5.3 Design for Everyone ............ .. ........... 261 Chapter 5.4 A Method to the Marketing ................... 270 Chapter 5.5 The Point of PMs ............ . .............. 281 Chapter 5.6 Death of a Sales Culture . . . . . . . . . . . . . . . . . . . . . 292 Chapter 5. 7 Lawyer Up ........................... '. .... 300 PART VI: BE CEO Chapter 6.1 Becoming CEO ............................. 321 Chapter 6.2 The Board ................ ..... ......... : . 333 Chapter 6.3 Buying and Being Bought .................... 345 Chapter 6.4 Fuck Massages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 356 Chapter 6.5 Unbecoming CEO .......................... 364 Conclusion: ~eyond Yourself. .............................. 373 Acknowledgments .. · ....................................... 377 Reading List ............................................ 381 Index ............................................ 383
650			_aArt _aFadell, Tony, -- 1969- _aEntrepreneurship. _aSelf-actualization (Psychology) _aElectronics engineers -- United States. _aNew business enterprises. _aElectronics engineers. _998598
650			_aTall buildings--Design and construction _998599
890			_aUK
891			_aFD
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999			_c69764 _d69764