000			04218 a2200169 4500
020			_a9780471287087
082			_a741.018 _bWON
100			_aWong, Wucius _938647
245			_aPrinciples of color design
250			_aEd.2
260			_bJohn Willey & Sons _aNew York _c1997
300			_ax,210p.
505			_aContents PREFACE ix PART I: DESIGN PRINCIPLES INTRODUCTION 3 PLANES 4 LINES 6 POINTS 8 FORMAL COMPOSITIONS 10 Translation 11 Rotation 12 Reflection 13 Dilation 13 INFORMAL COMPOSITIONS 14 Gravity 15 Contrast 16 Rhythm 17 Center of Interest 18 SPACE 19 The Illusion of Depth in Space 20 The Illusion of Volume in Space 21 PART II : COLOR PRINCIPLES INTRODUCTION 25 BLACK AND WHITE 26 Flat Tones with Black and White 27 Tonal Transitions with Black and White 28 NEUTRAL COLORS 29 Specific Keys of Neutral Colors 31 CHROMATIC COLORS 33 VALUE 35 The Manipulation of Value 36 Value Gradations with Maximum Chroma 37 Value Gradations with Minimum Chroma 38 CHROMA 39 The Manipulation of Chroma 40 Chroma Gradations with No Shift in Value 41 Chroma Gradations with Two Hues 41 HUE 43 The Six-hue Color Circle 44 Hue Gradations with Maintenance of Chroma 45 Hue Gradations with Chroma Changes 46 THE COLOR SOLID 47 COMPLEMENTARY HUES 50 COLOR HARMONY 51 Hue Harmony 51 Value Harmony 52 Chroma Harmony 52 SIMULTANEOUS CONTRAST 53 The Change of Hue in Simultaneous Contrast 53 The Change of Value in Simultaneous Contrast 54 The Change of Chroma in Simultaneous Contrast 54 RE-EXAMINING THE COLOR CIRCLE 55 PART Ill : COLOR DESIGN INTRODUCTION 59 Tools and Materials 59 List of Essential Colors 60 DESIGNS WITH VALUE GRADATIONS 61 Points as Lines in Value Gradations 62 Points as Planes in Value Gradations 62 DESIGNS WITH CHROMA GRADATIONS 65 Lines as Bands in Chroma Gradations Shapes as Patterns in Chroma Gradations 66 DESIGNS WITH HUE GRADATIONS 69 Lines in Hue Gradations 70 Lines and Planes in Hue Gradations 70 DESIGNS WITH HUE MIXTURES 73 Warm/Cool Sensations Generated by Hues 73 Overlapping Planes in Hue Gradations 74 DESIGNS WITH COMPLEMENTARY HUES 77 Split-Complementary Hues 77 Illusory Volumes Created with Complementary Hues 78 Creating Patterns with Complementary Hues 78 Complementary Hues with Hue Gradations 81 Complementary Hues with Value Gradations 81 Complementary Hues with Chroma Gradations 82 DESIGNS WITH UNRELATED HUES 85 Flat Planes of Unrelated Hues 86 Unrelated Hues with a Dominant Tint 86 DEVELOPING A COLOR SCHEME 89 A Color Scheme with Analogous Hues 90 A Color Scheme with Complementary Hues 90 A Color Scheme with Unrelated Hues 93 The Control of Value and Chroma in a Color Scheme 93 In Search of a Color Scheme 94 PART IV: DIGITAL COLORS INTRODUCTION 101 COLOR LIGHTS 102 The Primary Color Lights 1 03 The Additive Process of Color Mixing 104 The Subtractive Process of Color Mixing 1 05 DISPLAY OF COLORS AND IMAGES 107 Pixel Depth 1 08 Types of Images 109 PAINTING ON THE COMPUTER 111 Spraying, Filling and Erasing 112 Selecting, Lassoing and Duplicating 114 Marqueeing and Masking 116 Antialiasing and Feathering 117 DRAWING ON THE COMPUTER 119 Originating Type 121 Manipulating of Shapes and Elements 123 Duplicating Shapes and Movements 127 Tiled Patterns 129 Blending Lines, Shapes and Colors 131 Creating Gradients with Blends 133 Gradient Fills 135 COLOR PALETTES 137 Picking or Creating a Color 138 The RGB Mode 139 The CMYK Mode 141 The HLS Mode 143 PRINTING THE COLORS 145 Specifying Colors in Eight-digit Codes 146 PART V : COLOR EXPRESSION INTRODUCTION 149 Monochromatic Color Sets 150 Color Sets with Blending Different Hues 152 COLOR GUIDES 158 The Red Family 159 The Orange Family 163 The Yellow Family 167 The Green Family 171 The Blue Family 175 The Purple Family 179 The High Key Colors 183 The Intermediate Colors 185 The Low Key Colors 187 The Earth Colors 189 The Near-neutrals 191 Incorporating Blacks, Whites and Grays 193 USING THE COLOR GUIDES 196 Varying Values, Hues and Chromas 199 Using Type in Black, White or Color 201 Adding Outlines 203
890			_aUSA
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