000			01402 a2200169 4500
020			_a9781856692182
082			_a745.20285 _bMYE
100			_aMyerson, Jeremy
245			_aIDEO : master of innovation
260			_aLondon _bLaurence King Pub. _c2001
300			_a160p.
505			_aContents 1 Tonight on ABC News ... 006 A special documentary on US network television goes behind the scenes at IDEO with a tough design challenge 2 Come together 018 How the convergent principles of IDEO's founders mirrored what was happening in Silicon Valley itself 3 Focused chaos 028 IDEO's unique culture and environment: the fun studios and pioneering processes that generate innovation 4 Product lust 046 Designers for industry: a special focus on IDEO's track record in successfully taking products to market 5 Design the experience 086 Beyond products and services: developing expertise in designing for user interaction as part of the 'experience economy' 6 Speculative concepts 102 Advanced design research which explores future technologies and user applications 7 Modelling the future 146 Rethinking the industrial design practice: IDEO moves into business strategy, licensing, and venture funding
650			_aPlaster casts _aDesign services _aIDEO (Firm) _aIndustrial design _aTechnological innovations _aCalifornia _997749
890			_aUK
891			_aFD
942			_2ddc
999			_c69427 _d69427