000			01250nam a2200169Ia 4500
008			110103s9999||||xx |||||||||||||| ||und||
082			_aI TH-0483 _bJAI
100			_aJain, Chitransha (UI1316) _990783
245		0	_aContemplating brand identity of hotels through anatomization of interior design. (Softcopy is also available)
260			_c2021
300			_a231p.
505			_aAbstract Research Question Aim and Objective Methodology Introduction 1.0 Brand and Brand Identity 1.1 What is Brand? 1.2 Brand Identity 1.3 Relation between Brand Identity and Experience 1.4 Reflecting Brand Identity through Design 2.0 Hotels : Establishment and Development 2.1 Past and Present 2.2 Hotel Spaces : Divisions and Interralations 3.0 Hotels : Branding and Representation 3.1 Hotels, Ownership and Branding 3.2 Brand Concept Representing Indentity of Hotel 3.3 Relationship between Brand Identity, Interior Design and Hotel Presentation 4.0 Case Studies Anatomy of Study 4.1 The Leela Palace 4.2 Aurika Lemon Tree 4.3 The Ananta 5.0 Conclusion Comparitive Analysis Summary Review Feedback Bibliography
700			_aPradhan, Prashant (Guide) _990784
890			_aIndia
891			_a2016 Batch
891			_aFD-UG
999			_c69383 _d69383