| 000 | 01395nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a8131706346 | ||
| 082 |
_a745.4442 _bSOL |
||
| 100 |
_aSolomon, Michael R. _933880 |
||
| 245 |
_aConsumer behaviour : buying, having, and being _hBook |
||
| 250 | _aEd.6 | ||
| 260 |
_aDelhi _bDorling Kindersley (India) Pvt. Ltd. _c2006 |
||
| 300 | _aii,639,iip. | ||
| 500 | _aSECTION 1 : CONSUMER IN THE MARKETPLACE21 Chapter 1Consumer Rule 22 SECTION 2 : CONSUMER AS INDIVIDUALS 63 Chapter 2 Perception 64 Chapter 3 Learning and Memory 98 Chapter 4 Motivation and Values 130 Chapter 5 The Self 166 Chapter 6 Personality and Lifestyle 204 Chapter 7 Attitudes 240 Chapter 8 Attitude Change and Interactive Communications 270 SECTION 3: CONSUMER AS DECISION MAKERS 307 Chapter 9 Individual Decision Making 308 Chapter 10 Buying and DIsposing Making 344 Chapter 11 Group Influence and Opinion Leadership 382 Chapter 12 Organizational and Household Decision Making 418 SECTION 4: CONSUMER AND SUBCULTURES 455 Chapter 13 Income and Social Class 456 Chapter 14 Ethnic, Racial and Religious Subcultures 488 Chapter 15 Age Subcultures 514 SECTION 5: Chapter 16 Cultural Influences on Consumer Behavior, 542 Chapter 17 The Creation Diffusion of Global Consumer Culture 570 Chapter Chapter Chapter Chapter Chapter | ||
| 600 | _944360 | ||
| 890 | _aIndia | ||
| 942 | _2ddc | ||
| 999 |
_c6451 _d6451 |
||