000 00905nam a2200145Ia 4500
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082 _aE-302.23
_bMEH
100 _aMehta, Malti Ed.
_974686
245 0 _aEncyclopaedia of mass media. Vol.4 : multimedia and election news
260 _aNew Delhi
_bSarup Book Pub. Pvt. Ltd.
_c2009
300 _avii,308p.
505 _aCONTENTS 1. Introduction : The Rise of Postmodern Political Communications? 1 2. News of the World 20 3. Technology and the Future of Global Television 34 4. Marketing News 61 5. Women as Newspaper Executives 85 6. Hispanic Voices in the Press 112 7. Gutenberg's Last Stand? 141 8. The Open-Ended Future 170 9. News Coverage of AIDS 192 10. Live from the Battlefield 213 11. Beyond the CNN Effect : The Media-Foreign Policy Dynamic 255 Appendix 285 Glossary 288
700 _aSharma, S. R. Ed.
_974689
891 _aFAH - MAJ
999 _c59081
_d59081