000			01277 a2200181 4500
999			_c56910 _d56910
020			_a9780813807515
082			_a070.44 _bFIN
100			_aFink, Conrad C. _973408
245			_aWriting opinion for impact
250			_aEd. 2
260			_bBlackwell Publishing _aOxford _c2004
300			_axiii,356p.
505			_aContents Introduction ix Acknowledgements xii Part One: Setting the Scene 1 1 The Responsibilities of Opinion Writers 3 2 Identifying Issues for Comment 23 3 Reporting and Researching Your Opinions 43 Part Two: Writing to win readers 63 4 Writing Newspaper Editorials 65 5 Writing Magazine Editorials 99 Part Three: Writing Personal Columns 123 6 Commentary that Hits Hard 125 7 Amusing, Entertaining or Making ‘em Cry 159 8 The Fun and Business of Sports 187 Part Four: Arts Reviews and Criticism 219 9 You and Arts Commentary 221 Part Five: Extra Dimensions in Commentary and Opinion 253 10 Specialty Columns and Comment 255 11 Commentary for Cyberspace and Broadcast 281 12 On Campus Today: How it’s Done 299 Part Six: You and the Law: Write Defensively 321 13 Avoiding Legal Traps for Opinion Writers 323 Name Index 343 Subject Index 353
600			_972843
890			_aUK
891			_aGratis
942			_2ddc