000			01818nam a2200181Ia 4500
999			_c56598 _d56598
008			190829s9999 xx 000 0 und d
082			_aMIAD TH-0182 _bBUR
100			_aBurman, Kaustav Kalyan Deb (PD001117) _970145
245		0	_aCraft as an object of retail : in the 21st century : an analysis through a semiotic lens (Softcopy is also available)
260			_c2019
300			_a129p.
505			_aCONTENTS Abstract 10 Research Questions 11 Introduction 12-15 Sinificance , Scope and Limitation 16-17 Methodology (Structural overview) 18 Semiotic Codes 19-20 Chapter 1 The History of ‘Notions’ of Craft Developed Over Time and Events 23-36 1.1 Expression and Viewership of Craft through Exhibitions 1.2 Contribution on Craft in the discourse of Nation building 1.3 Crafts Multilayered Image_ The Visual & Verbal Chapter 2 The Analytical framework 2.1 Framework of Analysis 37-39 Decoding and analyzing the models of Retailing of 4 selected typologies: 2.2 Fabindia - A Branded Physical store that was established at the time of Nation Building 40-53 2.3 Craft roots - A Branded Physical store that was established a decade ago 54-63 2.4 Gaatha - A Branded Online store that was established a decade ago 64-73 2.5 Haats and Bazaar - An informal retail concept that started since Nation Building 74-83 Chapter 3 Findings 85-92 Conclusion 93-101 Appendix 1 Observations of 'Domestic Retailing in Bhuj and Kutch' 104-107 Appendix 2 ‘The Jawaja Project’- through the lens of retailing 108-110 Appendix 3 List of images used for the case studies 111-121 Index - List of Ilustrations 1 22-125 References 126-127
700			_aKhanwalkar, Seema (Guide) _970146
890			_aIndia
891			_a2017 Batch
891			_aFD-PG
891			_aMasters in Interior Architecture and Design