| 000 | 02464 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c56024 _d56024 |
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| 020 | _a0967547733 | ||
| 082 |
_a720.1 _bCRA |
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| 100 |
_aCramer, James P. _971608 |
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| 245 | _aDesign plus enterprise : seeking a new reality in architecture and design | ||
| 260 |
_aNorcross _bGreenway communication _c2002 |
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| 300 | _axx,180,ivp. | ||
| 505 | _aContents FOREWORD xv Harold L. Adams INTRODUCTION xvii Raymond P. Rhinehart Ph.D. THE DESIGN PLUS ENTERPRISE MODEL 1 PREPARING FOR SUCCESS Optimism Is the Parent of Success 10 Measuring Up 12 Ethics: Bridge Over Troubled Waters 14 Survival of the Wisest 16 Surviving the Winter of Your Discontent 18 The Transformational Power of Design 20 What Does It Take to Succeed? 23 The Designer Is Synergistic 26 Training for the Gold 28 The Beginning of a Beautiful Relationship 30 Your Image and Your Client's Expectations 33 A CALL TO SERVICE Enhancing the Reputation of the Design Professions 40 More than Skin Deep 43 Design Is the Message 45 With a Lot of Help from Our Friends 48 Pulling Together, Not Apart 50 Multicultural Energy 52 Today, Advocate Something Truly Important 54 Honoring Excellence: Doing the Right Things 57 EMBRACING CHANGE Northern Lights 70 Harnessing the Energy of Change for Enterprise 73 Designers: Experts for Change 77 Preparing for Success 80 Taking Ownership of Your Own Destiny 82 THE SUCCESSFUL FIRM The Goal-Oriented Firm 90 A New Paradigm in Enterprise 92 The Leadership of Collaboration 94 Profiting from Design 97 Financial Risk 99 Marketing Is a Full-Time Commitment 101 Getting Ready for the Future 103 Building a Community of Creativity 105 Snatching Success from the Jaws of Adversity 108 The Power of Overestimating Your Competition 110 Understanding Rejection's Strategic Potential 112 Just Say No 115 What Clients Are Looking For 116 True Success: Are You Measuring Up? 125 TOWARD PERSONAL FULFILLMENT Study Success 132 Confidence and Competence 134 Leaders Manage Their Time 136 You Are in the Driver's Seat 138 Choosing the Company You Keep 141 A Case of Indigestion 144 Innovation and Integrity: There Is No Age Limit 146 A Turning Point in the History of the Profession 151 THE ASCENDENT DESIGNER Transforming Professional Life 156 ADDITIONAL RESOURCES 171 ACKNOWLEDGEMENTS 177 | ||
| 600 | _967629 | ||
| 890 | _aGeorgia | ||
| 891 | _aFA | ||
| 942 | _2ddc | ||