000 01133nam a2200169Ia 4500
999 _c55640
_d55640
008 190209s9999||||xx |||||||||||||| ||und||
082 _aI TH-0409
_bPAR
100 _aParikh, Jaydev (UI0813)
_965881
245 0 _aContemporization of interior elements in retail spaces : an inquiry through the indian couture and fashion retailing (softcopy is also available)
260 _c2018
300 _av,111p.
505 _aContents I Introduction 1 II Research situation 3 III Aims and Objectives 3 IV Methodology 5 01 Relevance and Purpose of Retail Design 1.1 Overview of Retailing 8 1.2 Brand and Physical Space 10 1.3 Retail Design- An Expression 12 1.4 Brand Image and Philosophy 14 1.5 The Inner Shell 16 02 Contemporization 2.1 Emergence 38 2.2 Context 40 2.3 Interventions 42 03 Case Studies 4.1 Divani, Delhi 63 4.2 Anita Dongre Flagship Store, Mumbai 80 04 Conclusion V Bibliography 104 VI List of Websites 106 VII Glossary 108 VIII List of figures 109
700 _aAggarwal, Nidhi (Guide)
_965882
890 _aIndia
891 _a2013 Batch
891 _aFD-UG