| 000 | 01042 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c55319 _d55319 |
||
| 020 | _a9783955531966 | ||
| 082 |
_a720.1 _bPOU |
||
| 100 |
_aPou, Eduard Sancho _963414 |
||
| 245 | _aFunction follows strategy : architects' strategies from the fifties to the present | ||
| 260 |
_aMunich _bEdition Detail _c2015 |
||
| 300 | _a192p. | ||
| 505 | _aCONTENTS Preface 6 Prologue 8 Introduction 10 Marketing: how to sell according to the rules of marketing 20 Icons: How to sell architecture through iconic buildings and familiar images 46 Politics: How to recognize the people and problems behind the figures and graphics 70 Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?) 92 Developer: the attempt to generate demand, or the architect as project developer 110 No1 : making the rules 134 Outlook 162 Epilogue 172 Interview 174 Appendix 184 | ||
| 600 | _963338 | ||
| 890 | _aGermany | ||
| 891 | _aFA | ||
| 942 | _2ddc | ||