000			02060nam a2200169Ia 4500
999			_c55052 _d55052
008			180908s9999||||xx |||||||||||||| ||und||
082			_aM.Arch TH-0150 _bKAM
100			_aKamat, Charvi (PA101616) _961732
245		0	_aBranding the city 'Global' - inquiring in to the state narratives of Ahmedabad (Also available on CD)
260			_c2018
300			_ax,21-84,iiip.,CD-ROM
505			_aCONTENTS Chapter 1: Introduction 21 1.1 Aim 22 1.2 Objectives 22 1.3 Method 23 Chapter 2: Valorization of Historicity into an Economic Product 27 2.1 Understanding heritage 27 2.2 Process of inscribing the world heritage city title 28 2.3 Identifying inconsistencies in the narrative 31 2.3.1 Ellis Bridge and Patang Restaurant 32 2.3.2 Sarkhej Roza and Kankaria Lake and Dutch Cemetery 37 2.4 Garba v/s ‘Form and Design’ 41 2.5 Shifting Identities - Ahmedabad or Amdavad 45 2.6 Commodification of the monuments . 49 Chapter 3: International Growth Coalitions 51 3.1 Vibrant Gujarat - Introduction 51 3.1.1 Journey from “Global Investors’ Summit” to “Connecting India to the world” 52 3.1.2 Partner Countries 53 3.1.3 Affiliation with hotels 57 3.1.4 Online City Branding 59 3.1.5 Ahmedabad Municipal corporation website 62 3.2 Roadshows and Gujarat Elections 63 Chapter 4: Embracing ‘City Branding’ as a Tool for Better Urban Design Model 69 4.1 Impact of Narratives on Urbanscape 69 4.2 Manifestations of World Heritage City Narrative into Urbanscape through Airbnb 73 4.3 Vibrant Gujarat instrumental in triggering development in the city 75 4.4 Categorizing the Narratives under ‘City Branding’ Concept . 77 4.5 Reasons for labeling it as ‘City Branding’ 79 References 85
700			_aModi, Sonal Mithal (Guide) _954526
890			_aIndia
891			_a2016 Batch
891			_aFA-PG